The Savvy Dentist

By Dr Jesse GreenBusiness Marketing Management

The Savvy Dentist episodes

May 30, 2023411: HR Compliance - What Every Practice Owner Needs to Know
In this episode of The Savvy Dentist Podcast, we're talking about a topic that every single practice owner needs to know, understand, and appreciate.

That topic is HR compliance.

We know that when HR goes well, our team is fantastic, everyone feels supported, and things run smoothly. But when things don't go well, you can find yourself in the midst of time consuming, emotionally draining, and costly issues.

Sally Murphy from Purple Playground joins Dr. Jesse Green to help us understand what practice owners need to know about HR compliance to avoid issues before they arise.

Sally Murphy is an expert in all things HR. She's worked her whole professional life in this sphere for both large companies, and now with small to medium enterprises including many dental practices.

Sally is here to let us know what we need to have in terms of policies and procedures, and how to stay on the right side of the compliance line.
[4:54] - In a small dental practice business, people are our brand and we know it’s important to surround ourselves with a great team. So as dentists, what do we need to do to bring the best out of people and what structures and policies do we need to have in place?
[10:28] - So if the Fair Work Ombudsman comes knocking, what do you do?
[15:43] - What sort of policies must we have in place that allow our businesses to be ‘fit for purpose’ and are ‘bespoke for our dental industry’.
[26:13] - Creating an environment for our team to succeed can definitely support the policies our business has in place. Build culture by having one-on-one conversations with your team regularly.
[28:53] - Record keeping is key. What documents and policies are crucial, where do we keep them, what is the best way to manage these processes?
37 min
May 23, 2023410: Disney Leadership Lessons
Today, we're having a conversation about one of the greatest business people ever; Walt Disney.

Many of us are familiar with Disney. Whether it's his Disney World, Disneyland, all the movies, cartoon characters, and in recent times, the Disney+ streaming service.

But very few of us know the story of how Walt Disney and his brother, Roy dreamed of then built the empire that we now know today as the Disney Corporation.

So joining us today is Jeffrey Barnes, a Disney expert who has studied Walt Disney from a very young age. Jeff has dedicated his entire life to understanding the Disney Corporation, the Disney family and the experiential ecosystem they've built.

In this episode, we talk all about the qualities that made Walt the great businessman we know him as today. What kind of person was he? What allowed him to achieve such phenomenal success? What were his early setbacks and how did they shape him? What were the consequences of those setbacks? And how did it create the Disney that we know today?
[7:30] - What kind of man was Walt Disney and how did his young years forge his character and resilience?
[11:51] - A real life story from rags to to riches that will inspire you and prove that we all have an inner Walt Disney.
[20:50] - The modern day leadership lessons we can learn from Walt and apply in our dental practice today.
[28:29] - It takes a fair amount of courage for someone to start any kind of business, including a dental practice. It’s easy to be courageous when you know something will work, but you have to draw on different skills to find that courage when there is massive uncertainty associated with your decisions and goals.
[35:21] - Walt always wanted to be moving forward, and this lesson shows how to grow your business. Scale your successful business for bigger profits.
[42:45] - If you want to channel some Walt Disney into your own practice today, here are 3 easy tips to apply instantly.
48 min
May 16, 2023409: Staying Safe Online
In this episode of the Savvy Dentist Podcast, we have a really important conversation about cyber safety and staying safe online.

Dr Jesse is joined by Susan McLean, who is Australia’s leading expert in the area of cyber safety and was a member of Victoria Police for 27 years.

Susan was the first Victoria Police officer appointed to a position involving cybersafety and young people, where she established, and managed the Victoria Police Cyber Safety Project.

Today we're talking about your people, your business policies, and the procedures you can initiate, plus we’ll cover ‘things that can go wrong’ in a dental practice - and you'd be surprised!

It's often something very simple, that has a catastrophic impact. It could be as simple as clicking on a dodgy email … or sometimes a whole lot more!

We want to make sure that you know what to do, and how to handle it should a cyber attack ever happen within your family or business.
[7:39] - If you are gathering data on a person, such as a patient, then you have something that is ‘valuable’ to someone else. You have to accept that there is a risk to your business based on what you are doing online. How much of a risk profile will depend of these key factors.

[8:56] - Be specific in your employment documentation about what you expect from your staff. In the modern world, you need to clearly outline what is considered acceptable online behaviour. Susan describes situations of brand alignment that has gone horribly wrong.
[20:36] - There are two primary types of hackers; who are they and how can they infiltrate your business?
[29:18] - Dr Jesse explains a real story when The Savvy Dentist business was hacked and the lessons and step the business took to protect itself.
[40:16] - The online and social media tips for parents to gate-keep your child's online world.
46 min
May 09, 2023408: How to Create a Human Centred Experience in a High Tech World
As dentists, we all understand and appreciate the value of a great patient experience - one with a strong human connection.

When we connect with patients emotionally, we develop empathy, understand them, and get inside their head so we can appreciate what they're going through as they experience our services.

In this episode of The Savvy Dentist Podcast, Dr. Jesse chats with digital strategist, Chris Hood. Chris has been within the film & TV industry, the computer gaming industry, as well as working for Google. He brings a really deep understanding of technology coupled with human psychology, and how to integrate the two for the best customer experience.

Jesse and Chris discuss why we do the things we do, and what we need as humans to create a great dental experience. They talk about the modern day intersection of both a human experience with a technology experience and how we can streamline and simplify our patients' experience of our practices.
[5:42] - What is a ‘human centered’ experience and how might it look for our patient?
[8:23] - How can we make the patient experience better and more human?
[20:38] - Why it’s incredibly valuable and important for you to understand how technology changes the way our patients interact with our businesses.
[24:48] - 73% of customers will choose the ‘experience’ they have with your business, over the ‘price’ they are charged. Consumers are NOT only motivated by ‘price’. That is why you must consider the human centred approach you give your patients.
[28:40] - How will Artificial Intelligence (A.I) affect our businesses in years to come?
[36:13] - At the end of the day, remember to have a strong empathetic approach to ensure you have a ‘human centered’ patient experience that can never be replicated by technology.
43 min
May 02, 2023407: Tax Planning for Dental Practices
Tax time is fast approaching…

In this episode of The Savvy Dentist Podcast, Dr. Jesse is joined by Brendan Campbell from Prosperity Advisors based in Brisbane.

Brendan has over a decade of accounting and taxation experience managing a variety of clients within dental and the broader health industry.

In today’s conversation Brendan and Jesse discuss strategies, tactics and insights that will help you get your tax affairs in order so that you can stay on the right side of the compliance line, while also maximising the benefits of having a business structure.

Brendan specialises in advising clients on a broad range of business issues. In particular, he supports his clients’ needs by advising on business strategies, structuring, business advisory, taxation planning, and minimisation strategies.

They talk about a variety of topics including fringe benefits tax, electric vehicles, and professional profit allocation to name a few.
[4:28] - Let’s talk about your tax planning for 2023, and what options are available to you. If you are ready to buy an electric vehicle, Brendan explains why now is a good time to be purchasing one for your business.
[12:15] - Brendan breaks down and explains in detail what an ‘instant asset write-off’ is, or it’s new ATO title, ‘temporary full expensing’.
[17:12] - Dental practice need to be aware of 'professional profits allocation’. Brendan explains what they are, how they apply to your business, and what you must do to understand them.
[23:15] - What is Payroll Tax and how will it change how you do business in the future?
[41:34] - Brendan shares his top tax tips for Dental Practices to help you prepare for tax time 2023.
47 min
April 25, 2023406: How To Be Unstoppable
In this episode of The Savvy Dentist podcast Dr. Jesse is joined the unstoppable Robert Owens.

Robert is a man who has worn many hats. Air Force Special Ops Pararescueman, Business Consultant, Inspirational Speaker, 40 year endurance athlete, Business and Leadership Coach, 12-time Ironman Finisher, and officially declared "The Fittest and Mentally Toughest 66 Year Old in the World."

Among his accomplishments, Robert is also known for having run 7 marathons on 7 continents - in 7 days.

In this jaw-dropping episode, Jesse and Robert explore how to develop the self-mastery to be able to achieve all the things that you want to achieve in your life... and beyond.

If you want to understand how to develop that inner strength, your mental toughness to be able to get through any adversity that life throws at you, then press play now!
[3:06] - What does team rowing and your life running a dental practice have in common? Robert has recently completed an extraordinary feat, rowing 5000 kilometers across the Atlantic Ocean in 43 days, where the longest sleep he had was 1 hour 45 minutes.
[17:54] - The way to control your heart rate by breathing can a powerful technique for you to calm your emotions within seconds. Robert explains his 'Big 4' tips and techniques for a calmer life.
[26:39] - How to create a winning team 'culture' in your business.
[34:58] - Rowing is similar to running a dental practice ... Robert explains how to get your team in a flow-state.
[38:21] - How to bounce back from adversity when things go wrong in your business or your life.
[57:01] - A few final tips from The Fittest & Mentally Toughest 66 Year Old in the World.
1 hr 6 min
April 18, 2023 405: What's Working Now
In this episode of The Savvy Dentist podcast, Dr. Jesse Green discusses what is working now in the current market conditions, to fill the white space in your appointment book.

White spaces impact your business revenue, which in turn creates a downturn in your cash flow and profits. So it’s important to identify some of the root causes and Dr. Jesse offers some strategies and tactics for you to help fix this problem should you have it in your practice.

As practice owners it's important for us to understand why cancellations occur and what the mindset of our patients may have.

Dr. Jesse explains how you can elevate the value of dentistry in the mind of the patient by creating a compelling reason to return.

[0:50] - The #1 question practice owners are asking right now
[2:11] - What practice owners believe is causing cancellations in their appointment books vs what's REALLY the root cause
[5:15] - Practical steps you can take to reduce cancellations, gaps, and white space in your appointment book
[8:17] - How to communicate urgency and importance to build value in the mind of the patient
[13:30] - Measuring and optimising your case acceptance so you nip white space in the bud

16 min
April 11, 2023404: Getting Your Location and Property Strategy Right
In this episode, Dr. Jesse Green is joined by Julian Muldoon who is the founder of 1Group property advisory services.

For 12 years, Julian has been helping health practitioners find the right property, and comply with the numerous different regulations and factors to consider.

In this conversation we talk about three big elements of a property strategy.

The first one is your location strategy. In other words, which area should you choose according to clientele, visibility, and business opportunity?

But once you've found the right location, what sort of property should you be looking for that allows for future growth? Do you rent it? Do you buy it? What are the considerations for each of those strategies?

And finally, how does that interact with your overall business strategy and what are you trying to achieve from a commercial outcome?

Julian Muldoon has a very skillful and practical nature of bringing all these things together into one cohesive picture.

And you're gonna wanna have your pen and paper handy because there's some real value bombs that he drops as we discuss 'Getting your location and property strategy right'.

In this episode we discuss:
[4:12] - It’s human nature to leave things until the last minute, so when should we start thinking about our property strategy?
[9:29] - So what do we evaluate about the site once we have found the area we want to set-up in? Julian explains the specific details you need to consider and how to surround yourself with professionals such as town planners, traffic management consultants, interior designers, and architects.
[14:11] - So what are the pitfalls to beware of when going through your business site planning?
[18:40] - What clauses in a lease should you see as a red flag?
[22:36] - Julian explains some great tactics when negotiating a lease or sale.
[31:59] - Before you do anything - Julian shares his wisdom and suggests what you should do first.

Find out more:
Book A Strategy Call
Savvy Dentist Facebook Group
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Savvy Dentist App - Download Now
36 min
March 29, 2023403: A hackers guide to cyber security
In this episode Dr. Jesse Green is joined by Assadi Youssef

Assadi Youssef is a former hacker working at KPMG as a cybersecurity consultant. He helps Australian businesses improve cybersecurity because he knows how to exploit their weak points.

Assadi is passionate about all things IT, with a special interest in Cyber Security. Assadi was introduced to Cyber at the young age of 13 and dabbled more seriously within it during highschool.

In this episode we talk about what hackers think, how they think, and how they exploit weaknesses in systems. But most importantly we talk about risk mitigation and how best to protect your data. We also discuss what to do if indeed the ‘worst’ does happen and you are breached, including how to talk to your patients and how to recover your data.

We know that we have to be conscious of the data we hold and we’ve got to put in place steps to protect it.

In this episode we discuss:
[3:09] - How do you become a hacker?
[7:55] - What drives a hacker's behaviour?
[12:45] - What is the art of social engineering and how can you utilise the same skills a hacker uses, in your day to day business?
[21:47] - How do hackers decide which business to attack and do hackers have a moral compass?
[26:44] - With so much personal patient data held on file, what can you do in your practice to avoid being a ‘soft-target’ to hackers?
[33:49] - As a small business, if you are breached, how do you respond and recover your data, while also managing the people affected?

Find out more:
Book A Strategy Call
Savvy Dentist Facebook Group
Access FREE Video Series: Earn More, Work Less
Savvy Dentist App - Download Now
42 min
March 21, 2023402: Futureproof You, Future Your Practice
In this episode Dr. Jesse Green is joined by Kellie Tomney to talk about a really important topic, that is, future-proofing you, and future-proofing your practice.

We know that we are living through changing times, and we know that the only true constant is ‘change’, so how do we continue to find that personal fulfillment and satisfaction, not just for you, but also for your team.

In this episode you’ll learn how to develop your leadership style to get the best out of your people. When we have a team that are engaged in their work, doing their highest and best work, we create an unstoppable force.

Kellie Tomney is a Future of Work expert who has futureproofed thousands of organisations & leaders globally.
After an award-winning corporate career, Kellie is now a global thought leader and international best-selling author of Futureproof You.

Kellie’s fresh, strategic & unique framework gets to, and has a transformational impact on ‘what really matters’.

In this episode we discuss:
[6:12] - Kellie explains why she feels that ‘work is broken’ and how we as leaders in our businesses can help navigate our people and our organisations through the coming years. The question is: Will you change with the times, or will you be forced to change because of them?
[12:19] - Jesse & Kellie discuss how we can find fulfillment in our work, and how we can help our teams find fulfillment.
[16:57] - Know thyself. If you don’t know yourself, you have little impact on leading your team and subsequently your business. Kellie and Jesse discuss a pathway for you to start understanding your purpose and values.
[24:56] - Future Proofing your organisation in a time when things are constantly changing can revolve around a simple and unified purpose for your practice.
[28:03] - How you live, is how you lead. Kellie describes the power in understanding and working on your own ‘leadership brand’. Being simple and consistent in what you stand for, and what you consistently activate on a daily basis.
[36:49] - The application of knowledge around futureproofing is summed up by Kellie with these 3 fantastic hacks that you can implement immediately in your practice and your life.

Find out more:
Kellie’s website - www.kellietomney.com
www.futureproofyoubook.com - This book is big, bold and life-changing, designed to help you to get back in the driver’s seat when it comes to your career, leadership, organisation and future.
FB: https://www.facebook.com/kellietomneyfutureproofing
IG: https://www.instagram.com/kellietomney/
LinkedIn: https://www.linkedin.com/in/kellietomney/
Twitter: https://twitter.com/KellieTomney
Book A Strategy Call
Savvy Dentist Facebook Group
Access FREE Video Series: Earn More, Work Less
Savvy Dentist App - Download Now
44 min

About The Savvy Dentist

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Create a dental practice and a business life you love with Dr Jesse Green as he interviews successful dentists, entrepreneurs and athletes . Listen in as guests share their stories, ideas and business…