The Savvy Dentist

By Dr Jesse GreenBusiness Marketing Management

The Savvy Dentist episodes

October 17, 2023430: Disney Leadership Lessons
In the past few episodes of The Savvy Dentist Podcast we have been taking you on a road trip across the U.S. Starting in Las Vegas where we visited famous shoe company Zappos, then over to Seattle where we visited the Pike Place Markets and stopped off at the world famous fish market.

In this episode we wrap our tour off in Anaheim at Disneyland, where we dissect the lessons of leadership that have created the world famous culture that is Disney.

If there was ever a chance to understand how to pragmatically utilise one of the most successful companies on the planet's rules for customer service, then jump on the ride and be sure to have a notepad handy.
[3:27] - There is always a market for someone who wants to upgrade. Disney call it ‘the fast lane’. There is always a premium opportunity in your practice as not everyone is cost sensitive, so be on the lookout for people that want to go to the front of the queue. What should we offer those clients and patients?
[4:36] - Many dentists and dental practices encounter friction in the sales process. The friction could be handover between the front desk, appointment availability, or how your team is asking for the sale. These friction points slow down the sales process. So how do you make that buying process for your patients as frictionless and as easy as possible?
[7:12] - Everything drives back to your organisations values, and vision. How to get these two critical points right in your practice.
[9:06] - The Culture Creation Telescope, what is it, and how to use it to develop a culture like the Disney Organisation.
[12:10] - Everyone needs a Roy. Roy was Walt Disney’s brother. He was the guy that made Disney fiscally achievable. He was the guy that brought structure to the creations. How to find a ‘Roy’ for your practice.
[15:41] - Be sure to be promoting people into leadership roles thoughtfully and based around their values alignment. Skills can be taught. We can't often shift someone's values, so be intentional when promoting your leaders
[19:38] - Disney have a beautiful way of letting team members go … they simply ‘upgrade them to guest’. How do you need to modify how you upgrade someone who is not fitting in, ‘to guest’?
24 min
October 10, 2023429: Lessons from our trip to the famous Pike Place Markets
The best ideas often come from outside the industry.

So at The Savvy Dentist Podcast, it's our aim to find things that are interesting in the business world, and look for their relevance to the dental world.

The Pike Place Fish Market in Seattle, Washington, was founded in 1930 and is known for its tradition of fishmongers throwing the fish purchased by customers prior to wrapping it.

The fish market was near bankruptcy in 1986, but after the introduction of new practices such as the fish throwing, games, and customer performances, it received significant exposure in national media and on television shows.

Pike Place Fish Market is today a world-famous tourist destination, attracting up to 10,000 daily visitors.
[6:12] - The four tenets of the fish philosophy are to choose your attitude. The idea is you come to work and you get to choose, am I going to have a good day? Or, am I not going to have a good day? Am I going to have a good attitude or not a good attitude?
[13:06] - How telling stories can help connect you with your patients.
[16:12] - Personal emotional connection is the glue that holds your dental practice together. The personal emotional connection with your patients, knowing them, knowing their families, knowing their interests, knowing their hopes and their aspirations as well as their fears and frustrations and matching our care to suit.
19 min
October 03, 2023428: Zappos Insights - Lessons from our US field trip
The best ideas often come from outside the industry.

Now, I've been looking at other businesses for decades, having long held the view that what happens in other businesses is directly relevant to what we can do in our local dental practice.

The market has evolved, and the needs of today's practice owner are farmore sophisticated than traditional practice management paradigms.

The market has moved on. And so as business owners, we need to be constantly educating ourselves. We need to be constantly at the forefront.

Zappos is a company I've been fascinated with for over a decade, and in this episode of The Savvy Dentist Podcast I am going to share some of the insights that came about as a result of a recent field trip to Zappos in the United States.
[5:02] - The story of Zappos and Tony Hsieh.
[6:31] - Tony Hsieh wanted to create a work place that people were happy to go to work and they could do business on Zappo’s terms. Zappos became well known for their internal work culture.
[8:32] - The 10 core values of the Zappos organisaton.
[14:03] - How can you utilise the Zappos core values in your Dental Practice.
[17:46] - Hire and retain the best people using the Zappos core values.
21 min
September 26, 2023428: The Ins and Outs of Applying for Finance
In this episode of The Savvy Dentist podcast, Dr. Jesse Green chats with Senior Relationship Manager at Medfin, Ian Walsh.

Whether you are looking to buy a commercial property, or to buy a dental practice, or looking to buy second practice or refinance your current business, Ian talks through the general principles around Finance approvals.
[4:39] - What have been the changes over the last few years that have reshaped the requirements in terms of lending and giving business finance?
[10:19] What is the anti-money laundering legislation and the anti-terrorism legislation?
[14:27] - How many years of tax returns and financial records must we keep on file?
[18:59] How much collateral is enough to borrow?
[21:42] - How to best manage your tax liabilities.
[23:06] - What legal documentation do the banks require to satisfy their business borrowing criteria?
[28:04] - How do the banks evaluate a Dental Practice Business?
35 min
September 19, 2023427: The Power of Purpose Driven Marketing
In this episode of The Savvy Dentist podcast, Dr. Jesse Green chats marketing with Chris Hogan, author of Building Brands on Purpose.

Typically when we talk about marketing, it's all about open rates, and click-through rates, and this social media platform, or that algorithm change.

However, today Jesse & Chris discuss strategic marketing. Getting right back to the foundations and the fundamentals that actually power your marketing.

They discuss the role of purpose, the role of values, not just in your marketing, but in your team structure and how they all interplay and create a powerful business culture, internally, and externally.

We're gonna encourage you to raise your gaze. So rather than looking for the silver bullet, the magic pill, the short term fix, this is about getting those foundations right. It'll cause you to approach your marketing from a different perspective.
[6:34] - Starting a Dental Practice, generally we are not trained in the art of strategic marketing. So what are the common things that small businesses misunderstand when it comes to strategic marketing?
[10:35] - Jesse & Chris explore how Purpose & Values form a foundation of your business and a lever for your strategic marketing. So, what are your business Purpose and Values?
[19:06] - The Proactive Methodology explained. P for purpose. R for research. O for opportunity. A for audience. C. Content. Turn it on. I ignite, V for validate. E is evolve.
[24:43] - The common problem for business owners is being stuck in the trenches. When you're stuck in the trenches, you can't see the forest for the trees. Raise your gaze, Chris explains how to get out of the trenches.
[32:07] - How to work with the members in your team who realistically don't want to do this as a long-term career.

“People won't always remember what you did, but they'll remember how you made them feel.” Maya Angelou
48 min
September 12, 2023426: What to do if a team member is under performing
In this episode of The Savvy Dentist podcast, Dr. Jesse Green discusses what you can do if a team member is not performing well?

Although most team members go to work absolutely believing that they're doing a good job, it’s important that as a leader, you know how to handle if someone is performing a poor job

Dr. Jesse explains how to set your entire team up for success.
[3:45] - Position descriptions and Scorecards … how best to create and communicate them.
[5:20] - The 3 choices you have if a team member is under performing.
[9:45] - How to measure and assess competency.
[12:20] - The ‘Decisive release’ and how to use it with respect and care.
17 min
September 05, 2023425: Coping with change in a fast paced world
In this episode of The Savvy Dentist podcast, Dr. Jesse Green is joined by change leadership and confidence expert Lata Hamilton, Founder & CEO of Passion Pioneers and the creator of the "Leading Successful Change" program.

The marketplace is changing at a pretty brisk rate. We're seeing lots of different changes on the technological front, the social front and they impact our workplace.

Lata Hamilton is well regarded for helping people navigate change and bring small and large business organisations through that change management process.
[4:41] - Why technology is creating overwhelm in our teams.
[7:08] - How as leaders we can help to create positive change in our workplace.
[10:31] - Change only happens when our teams make the decision individually to change. What is the best tip to help our teams make the decisions we need them to make, to change.
[16:58] - How to involve your team in the ongoing decision making process, rather than waiting for one momentous event.
[29:52] - How to manage younger generations within the workplace.
45 min
August 29, 2023 424: Money secrets every practice owner needs to know
In this episode of The Savvy Dentist podcast, Dr. Jesse Green discusses a really important topic … money! Specifically Cash Flow in your business.

Cashflow is the lifeblood of a business. Without cash flow, the business dies.

Dr. Jesse explains how you can generate more cash flow and how best to manage your business cash flow.

Remember, Cash Flow is not Profit.

[4:45] - The 3 ways to increase your business revenue.

[8:35] - What is Cash flow maximisation? And how can it help your business right now?

[9:18] - The 3 most important financial reports you must know how to read for your business to be successful.

[12:40] - Beware of having too much stock on your selves.

[17:50] - How long should your cash reserves last?
21 min
August 22, 2023422: The Science Behind Why We Do What We do
In this episode of The Savvy Dentist Podcast Dr Jesse Green is joined by Carlos Davidovich.

Carlos has a background as a medical practitioner for 20 years in Argentina where he became fascinated by neuroscience. Carlos is now a professor of neuro management at the University of New York, and also in Prague in the Czech Republic.

In today’s episode, Dr Jesse & Carlos discuss ‘why we do the things we do’.

Utilising Carlos’ understanding of the neuroscience of success, you can delve deeper into your own habits and characteristics, and also gain understanding of the motivations and actions of both your team members, and patients.
[11:38] - We are social beings … understanding how the brain works allows us to understand the external world regarding human behavior.
[19:24] - The hardest thing about running your business … is people. How do we strike that right balance between being an effective leader and achieving goals, while also managing our team dynamics well enough to feel like we are caring, empathetic and supportive?
[25:17] - One of the good things about being a highly sensitive leader … is intuition. When you can feel things that perhaps others can't feel. So what is the role of that ‘intuition’ in leadership.
[39:08] - Why is common sense so uncommon? Is there a neuroscience explanation of common sense?
[43:41] - Some of your team are more creative than others … Is creativity a skill that can be taught?
59 min
August 15, 2023421: Creating Your Wealth Plan
In this episode of The Savvy Dentist Podcast Dr Jesse Green is joined by Tony Bradshaw. Tony is an expert when it comes to personal finance and coaching people to become millionaires.

Dr. Jesse and Tony discuss the mindset of becoming a millionaire, being clear about your vision, the steps on how to do it, but also your ‘purpose’ and ‘why’.
Tony shares so many valuable tips to help you in your own journey to create wealth.
[08:32] - How to make your plan to become a millionaire, and create a plan to execute your plan.
[10:15] - What does the decision mean, when you choose to become a millionaire?
[21:08] - What is money? And what does it truly mean to you?
[24:24] - How to become a millionaire internally … before becoming one externally.
[32:16] - How to become a dreamer. (if you're not already one)
[38:05] - What are the steps to transform your life from a financial perspective?
1 hr

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Create a dental practice and a business life you love with Dr Jesse Green as he interviews successful dentists, entrepreneurs and athletes . Listen in as guests share their stories, ideas and business…