The Savvy Dentist

By Dr Jesse GreenBusiness Marketing Management

The Savvy Dentist episodes

March 05, 2024449: TikTok for Dentists - Talia Datt
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green discusses how to utilise TikTok when marketing your dental practice with one of Australia's most renowned digital marketing experts,Talia Datt.

Talia explains the pros and cons and the different strategies around many different social media platforms. Instagram, Facebook, Google, but in particular, they talk about TikTok and its place in a digital strategy for your dental practice.

Dr. Jesse and Talia discuss how to create content for the platform that will help build your brand for your practice. Talia shares a framework for creating content at ease and at speed.

If you want to create engagement on any platform, you want to be able to create content that really speaks to your ideal patient.

Talia Datt, is the visionary founder behind The Social CliQ, a dynamic full-service social media and e-commerce marketing agency. After Sensing the seismic shift towards TikTok during the pandemic, she started The Content CliQ, a service that connects brands to content creators all over the world offering payments for their work.
[5:08] - How to create your digital strategy for a small local dental practice.
[8:06] - The difference in buyer intent between TikTok, Instagram, Facebook, and Google? Where does each of these platforms sit in terms of the customer journey?
[10:04] - Why you should be targeting patients on TikTok?
[14:26] - Today, people are scrolling at such a fast rate that they are viewing content as fast as possible. So what is the value of short-form-video, versus traditional longer-form content?
[16:09] - Tips to create engaging short-form-video content. (get your pen and notepad ready)
[20:20] - TikTok is more than dancing and cat videos. Talia explains an educational opportunity that exists to connect with your clients.
[25:04] - The power of AI and short-form-video content creation.
33 min
February 27, 2024448: The surprising role of personal branding to scale your practice
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green discusses marketing, with Nina Christian.

Nina Christian is the author of Marketing Me. Nina is an expert when it comes to personal branding and she's an expert at helping businesses achieve scale through personal branding.

If you plan to scale up your practice, you need to be able to work with and through other people. And having your patients trust your team by having those team members have a great reputation in the marketplace is critically important.

It's about having a cohesive strategy that allows everyone to elevate their profile in the marketplace and to be able to support one another in that process, and ultimately give the principle of the practice the opportunity to step back from the day to day operations, step back from the clinical work, trusting that your people on hand are great and they're respected in the marketplace.

Nina has a knack for simplifying the complex, turning time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.
[3:28] - Identifying the marketing opportunities for people who want to scale their dental practice and get off the tools.
[6:34] - People are not interested in connecting with logos and brands but they are open to connecting with people.
[11:18] - If you're the principle of the practice and you're saying I don't want to be the key person dependent in the business. How do we get that right balance of marketing as the principle of the practice and then where do we go beyond that to the rest of the team?
[21:17] - How to find the sweet spot where we've got your personal joy and fulfillment in the business, aligning with your business objectives.
[28:32] - As you build and scale your practice it is really important to think about which marketing process is sustainable and does not compromise on the authenticity and connectivity factors.
[35:20] - Let’s address the concern that practice owners have around elevating their team through marketing with the fear that they might steal patients and move to another practice.
[41:05] - In scaling your practice there is no B-Team. How to ensure you only have an A-team!
[44:35] - Tips from Nina on how to scale-up and not trip-up while you do so.
51 min
February 20, 2024447: Case Study - going to zero clinical days Michael Filosi
If you're a practice owner who's always wondered, “how do I build a business so that I can create time freedom in my life”? Then this is an episode you're going to really love.

In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is speaking to Dr. Michael Filosi from Fullarton Park Dental in Adelaide.

Michael has been on quite the journey over the last eight years. He bought a two chair practice, scaled that up to be an eight chair practice, and will soon be upgrading it to a 10 chair practice. In so doing, he's reduced his clinical hours down to zero which has given him immense freedom.

Michael discusses his journey and explains some of the lessons he's learned along the way. Lessons that are going to be applicable to you if that's the journey you want to go on.
[3:58] - The original purchase back 9 years ago looked completely different to the efficient practice it is today.
[8:27] - A wholesale practice purchase, verse, a partnership purchase.
[11:34] - Having a very clear vision has helped Michael create and grow the business. He shares his tips on how to create that vision, and then how to work ‘hard’ towards achieving the outcome.
[22:16] - Michael describes in detail the process and learnings from starting with 2 chairs nine years ago … to 8 chairs today.
[31:04] - Increasing the patient flow meant installing better more efficient communication systems. Michael explains how he did it and how his team embraced the growth of the practice.
[44:30] - Moving to (almost) zero clinical hours afforded Michael freedom to do the things he loves the most.
58 min
February 13, 2024 446: The Discipline of Steve Waugh
As a practice owner, we have so many things coming at us at all times that it's easy to lose focus from the outcomes we truly want. And losing our focus can result in us not doing the tasks and things we know we need to do, when we need to do them.

It's easy to lose discipline. And if we're not disciplined, we end up living with the regret that comes afterwards.

In this short episode of The Savvy Dentist Podcast Dr. Jesse Green explains how to stay disciplined and moving towards the outcome you desire in 2024 and beyond.

When emotions are high, intelligence is low. This episode will help you ensure that your decision making capability is not diminished, and that your enthusiasm to remain focussed on the desired outcomes remains in tack.
11 min
February 06, 2024445: High Performance Lessons from the Chief Olympic Psychologist
In this episode of The Savvy Dentist Podcast we discuss how to cope with change? How to build a great team? How to we become the best version of ourselves so that we show up and perform at our best every day.

When we know what's limiting us and where our blind spots are, we can navigate our business to greater heights.

Dr. Jesse Green is joined by sport and business psychologist, Graeme Winter.

Graham Winter is a respected authority in performance psychology, known for his practical approach to guiding leaders and teams to sustainable high performance. With a proven track record spanning elite sports, international business, and governmental advisory, Graham is sought after for his pragmatic facilitation and coaching expertise.

Having served as Chief Psychologist for three Australian Olympic Teams, including the Sydney 2000 Games, Graham brings tested insights into high-pressure environments and effective teamwork.

Part of building a great business and having a great life is being psychologically fit. If you want to grow a team, if you want to be your best, if you want to do great work. Then there's going to be plenty of gold in this conversation for you.
[3:11] - Is it curiosity, or fascination … that separates performers from non-performers? What is it that separates the real champions from the rest?
[13:26] - What is ‘focus fatigue’ and how can we overcome it when it occurs?
[19:10] - ADEP … what is it? And how can YOU apply it immediately … today!? (get a pen and paper out as you’ll wanna take some notes)
[21:07] - Perfectionism. Do you suffer from it? Do you want to know some tips to recover from it?
[36:32] - How to cope with change in the workplace and be able to continuously adapt to new and changing conditions.
[41:15] - What are the key emotional journeys that people go on during change?
54 min
January 30, 2024444: Case Study - Multiple Practice Ownership - Dr Vandana Budhwar
In this episode of The Savvy Dentist Podcast we do a deep dive on how to scale your business.

Scaling up a business can make you more money, give you more free time, and ultimately you will design a business, rather than a job.

Dr. Vandana Budhwa owns 2 dental practices and in this episode shares her business scale-up insights and experiences.

Dr. Budhwa explains how she was able to radically and exponentially grow her first practice through building on the good foundations that came when she bought the practice. Vandana also shares a story of a practice that she bought, but later sold, because it wasn't the right kind of practice for her.

You’ll be clear on how to gear up to be a business … versus a practice that is geared to be a self employed or job for the owner operator dentist and understand the distinctions and differences between the two.

Vandana explains how she's built her team, how she's trained her team, what sort of systems are in place and the three key metrics for success.

This episode of The Savvy Dentist Podcast is a blueprint for scaling your business.
[4:10] - Defining your business and personal goals now, can design the next 10 years.
[8:50] - A job … versus A Business. What are the differences?
[12:40] - How to create a profitable business.
[16:45] - Learning from your mistakes. (even the expensive ones!)
[20:40] - Buying regional, and living metro. A blueprint for success.
[26:35] - Setting up a training program for your team.
[39:45] - The buddy system. Mentoring your team.
[45:32] - How to successfully run two practices in two different cities.
[48:38] - The mental shift from being self employed, to being a business owner of a dental practice.
[51:24] - Keeping it simple works best.
[54:01] - What separates people that achieve … compared to those that don't?
1 hr
January 23, 2024443: Mindset Mastery - the first step to business success
In the field of human achievement, one question that is constantly asked is why do some people achieve so much … while other people find it much harder?

In this episode of The Savvy Dentist Podcast we explore this topic in detail with Mindset Coach and Personal Trainer Beth Bishop.

Beth has years of experience in helping professionals master their mindsets and business processes to achieve more joy.

Beth explores the top 5 obstacles that practice owners face and shares how you can shift from feeling overwhelmed and move into an optimal mindset so that you can harness your leadership skills and find success.

Beth was ready to embark on a career in law but made a massive pivot and went into the personal fitness industry. She's run a successful business and now is working with entrepreneurs to help them achieve similar results in their own businesses.

Mindset. The thing between our ears determines so much of our external success. We talk about the roadblocks that hold people back, the resistance points around these roadblocks, and help you unlock your goals.
[8:17] - Why do 95% of people in the United States who start a fitness program, quit within the first three months? And how does this statistic relate to our Dental Practice?
[10:01] - Understanding our Belief System, and also our State of Being.
[14:30] - Why 80 percent of boutique fitness owners go out of business within the first three years and only 11 percent of fitness business owners are profitable above 20%.
[20:33] - Anytime that you want to make a change, you have to first become aware that there's a problem.
[23:31] - Strategies to help adjust your mindset when you have stinkin thinkin.
[31:50] - What is subconscious resistance and do you suffer from it?
[34:58] - A mindset exercise from a professional coach.
49 min
January 16, 2024442: Are you a sitting duck for a cyber attack?
Cyber attacks aren't just an urban myth and I'm speaking from experience. One Monday morning I found our dental IT system in lock down and our business held to ransom by a CryptoLocker attack. Fortunately, I'd met James Borg and he was my knight in shining armour.

James is the Managing Director of Teamwork Technology and in this episode we discuss the importance of having secure, reliable IT systems in your dental practice.

With over ten years of IT experience within the dental industry, he and his team are highly knowledgeable with solutions that are relevant to the dental industry.

We chat about:
Common IT problems in dental practices
How do you look after your passwords?
What do you do to make sure they don't get hacked?
The key things you need for IT security
My experience with a CryptoLocker attack
Three action steps to improve your practice IT systems

Find out more about James Borg:
Teamwork Technology Website: http://www.teamworktech.com.au/about-us/
LinkedIn: https://www.linkedin.com/in/james-borg-07709964
[3:56] - Why are public holidays the prime time for your business to be hacked?
[7:50] - What is best practice for storing your passwords?
[12:11] - Best practice when it comes to the hardware and software for email and data storage.
[16:05] - Microsoft 365 … or Google Workspace? Which is more secure for your business?
[19:07] - When to update your hardware and data systems.
[24:17] - A real life recent hacking story that happened within 90 minutes!
[27:20] - How to plan out what kind of infrastructure and layers of redundancy your practice will need in the next few years.
32 min
January 09, 2024441: Good … to Great in 2024!
How was 2023 for you? Was it a profitable year in your business? Did you achieve the things you set out to accomplish?

Were you worn-out and stressed at the end of the year?

Was it a ‘good year’ … or GREAT year?

In this episode of the Savvy Dentist Podcast Dr. Jesse Green is going to explain how you can turn a good year … into a GREAT year!

You’ll learn how to go from making incremental, slow progress … to quantum leap, exponential growth.

Everything you do has a return on effort. One of the key responsibilities for business owners is to make sure we are allocating our resources wisely and appropriately.
Where to spend your time, attention, and money on things that actually move the needle.

Let’s get your growth mindset activated - press play now.
[3:30] - What is ‘The Plan’?
[7:15] - How to create a passive income of $100,000 per annum.
[11:30] - How do we inspire, involve and emotionally engage our team to buy into the vision of the practice?
[16:21] - Who do we need to grow into? The three levels of leadership start with self-leadership.
[22:22] - If you are working 9 to 5, 5 days a week, drilling, filling, and billing, and want something to change - here are some tips for exponential growth to achieve outsized results.
[25:37] - Work consistently for an extended period of time.
29 min
January 02, 2024REPUBLISH: 304 The Thriving Mind With Jenny Brockis
As business owners, we need to be the best version of ourselves to lead our team and take care of our clients. But to do that, we must first be able to take care of ourselves including our mental well-being. My guest today, Dr Jenny Brockis, author of Thriving Mind: How to Cultivate a Good Life, talks to us about self care and how we can make sure we’re at our best to support other people in our life. We talk about a multitude of things including burnout, brain health, mental well-being, anxiety and so much more.

In this episode we discuss:
[03:58] Jenny’s impetus for writing her book Thriving Mind.
[06:45] Attributes of people that makes them more susceptible to burnout.
[11:15] Reconnecting and re-discovering things that make you happy.
[16:27] What is brain health and how do you cultivate it.
[19:20] The importance of rest, sleep and other factors to brain health.
[22:34] Why you need to look for the root cause of your issues.
[28:26] Setting and keeping boundaries.
[31:58] Jenny shares her thoughts around resisting other people’s obligations.
[34:38] Dealing with and reducing stress and anxiety.
[41:02] The default setting of our brains.
[44:26] Practicing habit stacking to achieve success.
[47:51] Practicing self-care to restore and replenish.
[50:28] A quick synopsis of Jenny’s Mental Well-being course.
55 min

About The Savvy Dentist

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Create a dental practice and a business life you love with Dr Jesse Green as he interviews successful dentists, entrepreneurs and athletes . Listen in as guests share their stories, ideas and business…