In the world of online business, the value of creating impactful content that truly connects with your audience cannot be underestimated. My guest today is Tahryn Bolt, Founder and Creative Director of The Social Bolt where she uses her content wizardry to support her clients across all their online strategy and content needs.

I’ve had the privilege of coaching Tahryn since the beginning of her business just 2 years ago. Within 4 months, Tahryn’s business was fully booked out and, through her authentic and person centred style, Tahryn supports her clients to strategically craft content that helps them show up consistently and attract, engage and connect with their dream clients.

In this episode, we talk about creating content in the midst of an ever changing online world. Tahryn reveals the strategies to implement no matter the trends, the content skills you need that stand the test of time and how she grew her business so quickly.

Tahryn is loved by everyone who knows her and she has so much value to add to this conversation. Get ready for some magic.

LINKS:

Website: https://thesocialbolt.com.au

Check out The School of Content Wizardry here

Website:         https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/

It’s been a whole year since George Floyd’s passing and the Black Lives Matter movement. What have we learned? What work is still to be done?

Today I’m joined by the incredible Annie Gichuru who is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build culturally and racially diverse, inclusive and equitable businesses. Annie is also the Diversity, Equity and Inclusion (DEI) coach and consultant for The Beautiful You Coaching Academy where she supports trainees and coaches.

Annie is deeply passionate about representation through a racial justice lens and is an internationally certified coach supporting migrant women of colour and humans committed to building diverse businesses.

In this inspiring conversation, Annie and I cover what representation means to her, how to create an equitable and diverse business, how to show up as an ally even when you’re afraid and so much more.

I know you’re going to love this conversation and gain some incredible wisdom from Annie.

LINKS:

Annie’s website: https://www.upliftingstudios.com.au/

Annie’s Instagram: https://www.instagram.com/upliftingstudiostv/

FREE PDF Guide: How to becoming a genuine ally and advocate for POC

REPRESENTED Course Waitlist: https://www.upliftingstudios.com.au/represented-waitlist

Website: https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/

The Swift Marketing Method is the signature framework I developed for my business and in this episode I share the 3 reasons why I recommend that you create a signature framework in your business as well.

I talk about what a signature framework actually is, how I created mine and why I believe establishing this process or system will be relevant for your client journey, regardless of the industry you’re in.

I discuss how your signature framework creates uniqueness and sets you apart from other businesses in your industry. I talk about how your framework builds trust with your clients and will become an anchor point for your entire business.

Whether you’re at the start of your journey or running a multi six-figure business, your framework will be relevant for you now and every day into the future as your business continues to grow.

LINKS:

Listen to The Framework That Built My Multi-Six Figure Business

Website:         https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/

Heads up to all you lovely listeners out there: If you have not listened to Part 1 of this episode yet, please don’t go any further before you do so. This episode continues on from my previous episode where I discussed the mindset to adopt if your launch isn’t going to plan.

In this episode, Part 2, I follow on from talking about mindset to discuss the strategy and marketing to adopt if you’re in the thick of a launch and you haven’t generated the sales you hoped for.

I share a few of my favourite strategies that will be easy for you to implement right now, including creating a sense of urgency, tweaking your messaging where needed and inviting people on to calls in order to foster a relationship with potential clients.

I hope this 2 part series has been really helpful with some practical tips for those of you who are in the thick of an online launch. Even if you’re not currently launching, the mindset, strategy and marketing tools I’ve shared will certainly equip you for a successful launch in the future.

If you are mid launch or perhaps a few days into your launch and you haven’t generated the sales that you were hoping for, fear not; I have a 2 part episode that is absolutely for you.

In this episode, I talk about the mindset that I recommend adopting if your launch is not going to plan. If you’re in this position, the first thing you want to do is take care of your mindset and what I discuss today is the mindset that has supported the success of many of my clients.

I break down the three components of putting your CEO hat on, leaning into curiosity and deciding that you are all in no matter what.

In Part 2 of this episode, I’ll be sharing the strategy and marketing to adopt if your launch isn’t going to plan. Even if you’re not currently launching, you’re in a great position to absorb this information now to ensure a successful launch in the future.

Stay tuned.

Having the right mindset is one of the biggest fundamentals of running a successful business. Many of us entrepreneurs started our journey in the corporate world where we adopted a corporate mindset. This mindset says there’s a right way of doing things, a linear way of thinking and a hierarchy to adhere to. But that’s simply not the case in the world of entrepreneurship.

Emerging out of the corporate world requires a big shift in your mindset to adopt a mindset akin to opportunity, being curious and expansive in your thinking. In this episode, I share a recap of my journey starting out in corporate PR and marketing and my transition into running my own successful business.

You’ll hear the 5 mindset shifts I had to make when transitioning out of the corporate world and what that looked like on a practical level. This episode is going to be really helpful for those of you who have previously been in the corporate world or perhaps still transitioning out of corporate into the entrepreneurial space.

LINKS:

Website: https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/

I’m dropping a fantastic hack on you today to help you get a whole lot more in your business. In fact, it’s a hack that applies not only to your business, but in your life generally.

This hack took me way too long to commit to, and even though I had heard about the benefits, it wasn’t all that long ago I actually started implementing the strategy.

So what is this delightful hack?

It’s simply planning the night before!

At the end of each day, before I close my laptop, I look at what is on the agenda for the next day and I actually block out the time each task is going to take.

It has been an absolute game-changer.

So if you’re struggling to find the time in your business and you feel like you’re busy, but not achieving - give this hack a try.

Listen to the episode to hear how it has affected my work life and the specifics on implementation.

LINKS:

Website: https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/

The Coach Code: https://www.thecoachcodecourse.com/

Beautiful You Offer: https://www.ellieswift.com/become-a-coach/

There are a whole lot of misconceptions out there surrounding how to find your ideal client.

For as long as I’ve been doing this work, it has been common to assess your client based on certain demographics. Perhaps it’s where they live, their age, the type of place that they live or the type of business they have.

However, I have found that basing your ideal client on common demographics, is not particularly accurate. Especially for a lot of you these days who run global businesses, you would be finding that your clients don’t fit into a certain category of people so much.

Today I’m running through three things that I believe you must know about your ideal client, in order to truly serve them properly.

It involves going a lot deeper than you may be currently and I hope you find this information really valuable!

LINKS:

Website: https://www.ellieswift.com/

Instagram: @elliehswift

Facebook Group: www.facebook.com/groups/shineonsocialellieswift/

The Coach Code: https://www.thecoachcodecourse.com/

Beautiful You Offer: https://www.ellieswift.com/become-a-coach/

For those of you that have a podcast of your own, I know it can be odd sitting down to record a solo podcast episode and wondering what to talk about. In fact, I had this question from a client recently asking how I structure my solo episodes so that it doesn’t feel weird just sitting there essentially talking to yourself.

At the end of the day, you are talking to yourself but it doesn’t have to feel weird. The key is to have a solid structure that you follow. In my case, I like to plan it out using the essay structure that I used back in high school. Who would’ve thought I would actually be using information that I learned in high school!

Today I’m talking through how I plan my solo episodes out so that I always cover the points I want to hit, why I don’t fully script my episodes and the importance of keeping the conversation in a nice flow.

Enjoy!

LINKS:

Recently one of my clients came to me looking for the magic bullet for success. Despite the success she has already found, she is still stuck under the belief that every successful person knows something that she doesn’t. That if she could just find that out, she would be successful and that she never could be without it. I’ve also been in this place, desperate to find the unifying factor for success that would make my future crystal clear, but the reality is, no such thing exists.

In today’s episode I want to address the myth of the magic bullet and the belief we internalise that we don’t have enough talent to generate the success we desire. When we don’t know something, our natural desire is to figure it out and solve the problem as soon as possible. In business this can mean constantly looking outward for a strategy. However, there is no one size fits all, our business is personal, and our strategy needs to be too. Business can’t be boiled down into a set checklist, but it doesn’t have to be convoluted and scary, you just need to anchor yourself in your own path.

LINKS: