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Matt Synder, Founder of Brands Excel. Today, we'll discuss how Seller Fulfilled Prime (SFP) is increasingly becoming a viable option for more sellers, especially amidst the ongoing rise in costs.

> Here’s a glimpse of what you would learn…. 

• Challenges and strategies for navigating Amazon's new inventory placement fees and low inventory fees
• Importance of profitability and cost reduction in response to Amazon's logistics costs
• Strategies for brands not primarily focused on Amazon, such as direct-to-consumer (DTC) brands
• Evolution of the daily deal business and potential advantages for brands
• Types of clients Matt Snyder works with, including DTC brands and vendors
• Opportunities for brands to grow their business on the marketplace side
• Impact of Amazon's inventory placement fees and low inventory fees on operational efficiency
• Details of Seller Fulfilled Prime (SFP) and its requirements, benefits, and considerations
• Matt Snyder's accessibility and contact information for further guidance
• Acknowledgment of Matt Snyder's expertise and willingness to connect with listeners

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Matt Snyder, founder of Brands Excel, to discuss the intricacies of selling on Amazon. They explore the impact of Amazon's new inventory fees, strategies for brands to improve profitability, and the benefits of direct customer engagement. Matt shares insights on Seller Fulfilled Prime (SFP), dispels myths about shipping rates, and provides tips for choosing logistics partners. The episode concludes with Matt offering his contact information for listeners seeking advice on SFP and navigating Amazon's marketplace.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Prioritize Profitability and Cost Reduction: In light of Amazon's new fee structures, focus on improving profitability and reducing costs.

Action Item #2: Emphasize Direct Customer Interaction: For non-Amazon-first brands, prioritize customer feedback and community engagement.

Action Item #3: Explore Seller Fulfilled Prime (SFP) Opportunities: Demystify Seller Fulfilled Prime (SFP) to leverage its benefits. Understand the requirements, benefits, and considerations involved, including selecting the right third-party logistics partners and technology.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Book a free 30-minute consultation call Brand Excel
• Shopify
• Groupon
• LivingSocial
• Zulily
• UPS
• Sifted (Amazon Tool) Code: BRANDSEXCEL23 - 3 Months Free
• Profit First by Mike Michalowicz
• Traction by Gino Wickman
• Intentwise

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

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