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I sat down with returning guest Eman Ismail, the founder and head email strategist at emancopyco.com, to discuss the ins and outs of email marketing.

We explored how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. Eman shared her inspiring journey from generalist to email expert and offered valuable advice on finding your perfect email style (including how to use her nifty quiz!)

We also covered repurposing content, making the most of email blocks, and growing your email list organically. If you’ve been struggling with your email marketing strategy this is the perfect episode for you.

Episode Highlights:

08:22 Finding Your Unique Email Style

17:43 Repurposing Email Content

30:13 Increasing Email Frequency: Challenge Accepted!

31:33 Data-Driven Business Decisions

38:09 Balancing Value and Sales in Emails

43:37 Effective Strategies for Growing Your Email List

Key Takeaways:

• Find your unique email style: Your email style should be reflective of your brand's personality and voice.

• Repurpose content to save time and effort: You can repurpose content from blog posts, social media posts, and other marketing materials into email newsletters.

• Use email blocks to make your emails more visually appealing and easier to read: Email blocks are sections of text that are formatted in a specific way, such as a list, table, or quote.

• Grow your email list organically by offering valuable content and incentives: People are more likely to sign up for your email list if they believe they will get something valuable in return.

• Adapt your email marketing tactics to fit your individual business needs: What works for one business may not work for another.

• Stay motivated by creating engaging and well-thought-out email campaigns: If you're not excited about your email marketing, your subscribers won't be either.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Eman: Instagram | Website | Take the newsletter quiz

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )

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