6/21/23 - Episode 109.

In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr.  Andrew explains how Shopify store owners can get started with Google advertising.

SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-109-getting-started-with-google-ad-in-your-shopify-store

SHOW LINKS

• BlueTuskr - https://www.bluetuskr.com/
• Andrew Maff - [email protected]

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

6/7/23 - Episode 108.

In this podcast, Scott Austin discusses the importance of email as a revenue driver for Shopify stores, particularly focusing on the use of Klaviyo for email marketing. Klaviyo divides emails into two types: flows and campaigns.

Flows are automated email sequences triggered by customer behaviors and events, like signing up for a newsletter or making a purchase. These allow stores to automate large parts of their email marketing, ensuring customers receive timely and relevant content.

Campaigns are one-time send emails used for newsletters, sales promotions, and broad communication. These emails are not based on specific customer actions but can be tailored to specific segments of the email list based on criteria like purchase history or geography.

Austin advises stores to first focus on flows due to their automated nature. However, he emphasizes the importance of campaigns, noting that they can account for half of the email revenue in a mature Klaviyo implementation.

He also details the process of setting up an email campaign using the example of a "Free Gift with Purchase" promotion, illustrating how this can be more economically beneficial for a store than a traditional percentage-off discount.

The podcast covers everything from selecting the free gift and calculating potential profit margins, to establishing campaign timelines, creating landing pages and setting up on-site promotions. It also provides detailed instructions on how to use Shopify's automatic discounts and the best practices for creating and scheduling campaign emails in Klaviyo.

SHOW LINKS

• Klaviyo (affiliate link) - https://jadepuma.com/klaviyo 
• Creating a Marketing Calendar for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-37-create-a-marketing-calendar-for-your-shopify-store
• ReptiChip landing page - https://reptichip.com/pages/reptichete-giveaway
• National Yo-Yo Day Landing Page - https://www.yo-yo.com/yoyoday

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

TRANSCRIPT

• https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-108-getting-started-with-email-campaigns-for-your-shopify-store 

5/24/23 - Episode 107.

In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business.

SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-107-consult-with-clubtech-golf

SHOW LINKS

• ClubTech Golf - https://clubtechgolf.com.au/ 
• Boost Product Search and Discovery App (affiliate link) - https://boostcommerce.net/?utm_source=jadepuma
• Flex Theme (affiliate link) - use coupon code 'AUSTIN10'

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

5/10/23 - Episode 106.

In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.

The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a solution for creating consistent branding in Shopify email notifications using Klaviyo, an email marketing platform.

The process of customizing email notifications involves four steps:

1. Create universal content for Shopify templates in Klaviyo, including header and footer sections that can be used across all email templates.
2. Create a unique template for each Shopify notification, using Klaviyo's starting templates and editing the content to match the store's brand voice.
3. Export the template to Shopify by copying the HTML code from Klaviyo and pasting it into the appropriate notification in Shopify Admin.
4. Test the new template by previewing it in Shopify, sending a test email, and acting as a customer to ensure the notification works as intended.

In summary, implementing consistent branding across Shopify email notifications requires some effort but significantly contributes to the overall brand-building process, helping stores stand out from competitors.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-106-add-rich-branding-to-your-shopify-notification-emails

SHOW LINKS

• Sign-up with Klaviyo - https://www.klaviyo.com/partners/signup?utm_source=0010V00002PzS9BQAV&%3Butm_medium=partner - affiliate link
• Shopify Notification Variables - https://help.shopify.com/en/manual/orders/notifications/email-variables 

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

4/26/23 - Episode 105.

In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for animations.

Scott recommends using SVG for graphics like logos and icons, JPG for photos, PNG for graphics when SVG is unavailable, and WEBP for better compression. He also explains where images are stored in the Shopify Admin and provides best practices for image management.

Image editing software discussed in the episode includes Adobe Photoshop, Illustrator, and Premiere Pro, as well as open-source tools like GIMP, BIMP, Inkscape, and Canva. Scott wraps up by highlighting Shopify's improvements, such as support for more file types and image optimization services, allowing users to focus on growing their businesses.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-105-all-about-images-in-your-shopify-store


SHOW LINKS

• Video in Your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-39-video-in-your-shopify-store
• Flex Theme (affiliate link) - use coupon code 'AUSTIN10'

SOFTWARE

• Adobe Creative Cloud - https://www.adobe.com/creativecloud/plans.html
• GIMP - https://www.gimp.org/downloads/
• BIMP - https://alessandrofrancesconi.it/projects/bimp/ 
• Inkscape - https://inkscape.org/release/ 
• Canva - https://www.canva.com/

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

4/12/23 - Episode 104.  In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, considering factors such as the number of Shopify stores and potential app fee savings. Scott shares a decision-making tool in the form of an Excel file to help businesses calculate which Shopify plan is most cost-effective for them. While he acknowledges that some stores may need to upgrade to Plus for specific features, he believes this is the case for only about 5% of businesses.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-104-should-you-upgrade-to-shopify-plus 

SHOW LINKS

• Shopify Plan Calculator - https://jadepuma.com/blogs/blog/shopify-plan-calculator  

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

3/29/23 - Episode 103.  In this episode, I talk about the rapidly exploding developments happening in AI.  I show how you can use AI in your Shopify store today and give some best practices to get the most out of it.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-103-harnessing-the-power-of-chatgpt-for-your-shopify-store

SHOW LINKS

• ChatGPT - https://chat.openai.com/
• Previous ChatGPT Podcast Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store
• Blog Article - https://orthobracing.com/blogs/resources/best-hinged-knee-brace

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

3/15/23 - Episode 102.  In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-store

SHOW LINKS

• Google Analytics - https://analytics.google.com/
• Getting started with Google Analytics - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-16-getting-shopify-data-from-google-analytics
• Google Merchant and other Google accounts - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store 

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

3/1/23 - Episode 101.  In this episode, I explain the best practices for building a wholesale store in Shopify.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-101-wholesale-in-your-shopify-store

SHOW LINKS

• Bold Custom Pricing app (affiliate link)
• Hulk Form Builder (affiliate link)
• Flex Theme (affiliate link) - use coupon code 'AUSTIN10'
• Restricting Access in your Shopify Store - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store 
• Reorder Button on the Account Page - https://www.mojoin.com/shopify-add-buy-again-button/ 

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application
• Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience

2/15/23 - Episode 100.  In this episode, I review the recent product improvements made by Shopify to the platform.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-100-recent-improvements-from-shopify

SHOW LINKS

• Shopify Changelog - https://changelog.shopify.com/

HELP THE PODCAST

• Leave a review - https://ratethispodcast.com/solutions  
• Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application
• Try our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience