The Site Shed | #1 Podcast For Tradies & Contractors

In this episode of The Site Shed titled "The Marketing Launchpad: How Solid Foundations Equip You For Success," we discuss the importance of marketing for trade businesses. We delve into the significance of having a strong foundation, website optimisation, lead generation, and a system that can help you to make informed decisions for your business growth.

Discussion Points: 

00:00 Tradie Web Guys

01:52 Intro

02:30 Welcome back to The Site Shed

02:53 The importance of having foundations in your business.

04:52 What happens to your traffic once they get to your website?

07:40 Where do your leads go?

10:14 Why you need to have your foundations established.

12:38 Your website is the tool that can give people information.

14:50 The importance of having a tech stack in place.

16:42 Why do you need to have a foundation in place so that your business owner can make an educated decision.

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

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See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

In the latest episode of The Site Shed podcast, Matt Jones and guest Rob Kropp of Pravar Group dive into building good habits with the Bevan Method and its four key principles for building a successful family life and a successful business.

As an experienced business coach, Rob shares his insights on how the Bevan Method can help achieve this balance and build a business that works for you and your family. 

Tune in to discover the secrets to maintaining a healthy work-life balance and achieving your goals, both in business and in life.

Discussion Points: 

00:00 Tradie Web Guys

01:50 Intro

02:42 Welcome back Rob Kropp

05:20 What is The Bevan method?

14:55 The power of 1% to reach success

18:12 Why habit is powerful

28:49 4 Key Principles of Bevan method

33:58 The concept of lead domino

36:15 Catch the Drift, Make the Shift

40:30 Habits for a trade business owner

44:43 Why saying "I’ve got no time" is BS

50:42 Weekly and Monthly habits in The Bevan

53:42 Challenge for listeners to get started

56:01 How to be part of the 1%

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net

• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Atomic Habit by James Clear - https://a.co/d/fqh6Ckr (Amazon Link)
• Pravar Group Website - https://www.pravargroup.com

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

• Google
• Facebook

See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

If you're a small business owner, you know that finances can be tricky and oftentimes stressful. In this video, we're excited to bring you "5 Finance Tips For Small Business Owners" with guest, Kathi Tait of Tradie Books Australia. Kathi is an award-winning management accountant, finance expert and business coach with over 20 years of experience helping tradesmen and small business owners succeed.

In this episode, Kathi shares with us 5 essential tips on how to reach your financial objectives and stay on top of all your trade business compliance. Whether you're just starting out or looking to take your business to the next level, you won't want to miss this valuable information. These tips will help you take control of your finances and trade business like a pro! 

Discussion Points:

00:00 Tradie Web Guys
01:54 Intro
02:40 Welcome kathi Tait
08:57 Tip 1 - Access Rebate Money for Having Apprentices
20:00 Tip 2 - Get a Bonus on Your BAS with Fuel Tax Credits
27:00 Tip 3 - Forgotten Compliance All Subbies Need to Submit
27:40 Forgotten Compliance 1 - TPAR (Taxable Payments Annual Report)
31:50 Forgotten Compliance 2 - Portable long service leave
34:44 PAYG Installment
38:49 Tip 4 - New Government Digital ID Systems
56:18 Tip 5 - Single Touch Payroll Phase 2

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net

• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Tradie Books Australia - www.trytradiebooks.com.au

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

• Google
• Facebook

See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Google Ads is always changing, and in 2023, it is always a good idea to stay on Google’s good books. Together with John Horn of StubGroup, we'll dive into the realities behind paid marketing, and some common misconceptions when running a Google Ad. We'll also talk about how you could design a strategy that moves the needle heading into the new year. John also shared with us his valuable insights about Google Ads and what to expect in 2023.

Whether you're looking to improve your existing campaigns or just get started with paid marketing, this episode has a lot of practical advice that you can use right away. Don't miss out on this exclusive episode! Tune in now and join the conversation using #TheSiteShed on your favorite social media platform! 

Discussion Points: 

00:00 Intro
00:44 Welcome John Horn
03:30 Having the right keywords in your Google Ad campaign
06:30 Advantage of incorporating page and organic strategy
07:00 Thoughts on the new Google Algorithm
10:10 How to remain compliant with Google's Policy
11:05 Why your Google Ad account gets suspended
15:30 Google's data collection and its legalities
18:03 Handling call tracking and recording on Google Ad
21:50 Budget realities in Google Ads
24:10 Local ad service opportunities for smaller businesses
26:50 Mitigating Google exposure (monopoly diversification)
29:00 What changes to expect from Google in 2023
33:17 Understanding your budget on Google Ads
35:51 Maximising the lifetime value of leads
41:32 Best practices on running a Google Ad
43:00 Time expectation on Google Ads

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net
• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Stub Group Website - https://stubgroup.com/

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:
Google
Facebook 

See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

In the second episode of our "How to structure your trade-business" series, we're excited to have Rob Kropp, founder of Pravar group and business coach, as our guest. He will be sharing his insights on creating a sustainable business structure that unlocks growth, profits and more family time. We'll be discussing how to map out a trade business operational structure that builds a sustainable and scalable 'Business Lifestyle' for trade-based business owners. This episode is a must-listen for anyone looking to take their business to the next level and achieve a better work-life balance. Tune in now to learn the keys to a successful and profitable business structure.

Discussion Points: 

00:00 Intro

00:30 Welcome back Rob Kropp

02:20 Fundamentals of Business Structure

03:28 Mapping out your operational structure

06:20 Why business owners tend to be the bottleneck in business growth

09:45 The first hat to handover when restructuring

14:00 Making the choice of getting ‘off the tools’

18:20 Understanding the roles that you need in your business

20:40 The sweet spots you should be aiming for in general terms of structure

24:35 The hardest phase in building a sustainable and scalable ‘Lifestyle Business’

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net

• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Pravar Group website https://pravargroup.com/

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

• Google
• Facebook

See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Starting a business can be a challenging and overwhelming task, especially for those in the trades industry who are used to working with their hands rather than managing a company. However, with the right approach and structure, the transition from being a technician to a business owner can be a successful and rewarding experience.

In this episode of The Site Shed podcast, we're excited to dive into the topic of how a tradesman can transition to a business owner. This is the first episode of our new podcast series "How to Structure your Trade Business" where we'll be discussing the strategies and techniques for building a successful trade business through an effective business structure.

Joining us as a guest co-host is Rob Kropp, the Founder of Pravar Group, who specialises in business coaching. Rob brings his experience in business growth and strategy to the table as we explore these topics.

During the episode, we'll cover the importance of having a business structure, building your team and strategizing to grow your business.

Discussion Points: 

00:00 Episode Intro

00:27 Welcome back Rob Kropp

03:52 The reality of having a structure in your trade-business

04:45 Common mindset of tradesmen turned trade-business owners

07:45 How hiring a team reflects the size of your business

13:30 Why do people get stuck working long hours?

17:12 Importance of optimising your trade-business structure

19:50 Shed to Grow: How Rob helped a client structure their business

21:00 Positions, People, Processes

21:50 Scale Team not Time: Starting with the Organisation Chart to grow your business

25:00 Equipping your team to succeed in their position

29:00 Soft skills to develop to improve your leadership

32:55 Setting your mindset to grow your trade business

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net

• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Pravar Group website: https://pravargroup.com/

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

• Google
• Facebook

See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

In this week's episode of The Site Shed podcast, we delve into the topic of "Overcoming Mindset Blocks Around Creating Videos and Being on Camera." If you've ever felt self-conscious about creating videos or being on camera, this episode is for you.

Together with Cassie Daniels, Director of Builds by Captive Media, we will be discussing some common mindset blocks that hold people back from creating videos and being on camera, as well as sharing some tips and strategies for overcoming these blocks and building confidence in front of the camera.

Whether you are a business owner looking to create promotional videos for your company, or an individual looking to build a personal brand online, this episode will provide valuable insights and practical advice to help you overcome your fears and start creating engaging and effective videos.

Tune in to this week's episode to learn more about overcoming mindset blocks around creating videos and being on camera. We hope it will inspire you to take the first step towards creating engaging and effective videos that help you grow your business or personal brand online.

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net

• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Builds by Captive Media www.buildsbycaptivemedia.com

• Get EXCLUSIVE ACCESS to ‘Reels for Tradies’! A mini training to learn how to create Instagram Reels to market your business in 30 minutes https://marketyourtradiebusiness.mykajabi.com/offers/RiKzdrA7

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

• Google
• Facebook 

See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

In this episode, we're going to show you how to make videos that are both simple and engaging – perfect for beginners.

We'll start by discussing the basic equipment and editing tools that you need, and then move on to tips for filming better-quality videos. Finally, we'll give you some tips on how you can make them interesting and engaging.

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net
• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

If you're a tradie business, then you know that video is becoming an increasingly important part of marketing. But what's the best way to start using video in your marketing strategy? Check out this five step framework for creating videos that will help your tradie business succeed in 2023!

In this new podcast series called "Marketing Your Trade-Business Using Video in 2023", Cassie Daniels of Builds by Captive Media is going to share with us the 5 step video strategy framework that will help you get there.

Discussion Points: 

00:00 Intro

00:20 Welcome to The Site Shed

03:15 Who is Cassie Daniels

07:45 Why do you need a content strategy

09:22 The 5-Step Strategy Framework

11:07 Importance of setting your goal in marketing your business

13:30 What are the challenges that are stopping you from achieving your goals?

14:23 Getting clear with your audience

22:00 Know the message you want to say

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net

• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Builds by Captive Media - www.buildsbycaptivemedia.com

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

• Google
• Facebook 

See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Are you looking for ways to manage your team more productively? 

In this episode, we'll share some tips on how to get the most out of your team, from setting goals and creating a productive work environment, to finding the right balance and improving accountability within your staff. So whether you're a business owner or manager, listen to this episode and learn how to create a winning team!

Discussion Points: 

00:00 Introduction

00:35 Welcome back Rob Kropp

03:48 Managing your grand crew

08:07 Understanding the importance of outcome through scorecards

12:30 Importance of labour management

14:36 The frameworks on what balance looks like

17:23 How processes and systems helps manage your team

20:05 Why businesses are not making money

24:38 Importance of measurable milestones in managing your team

26:30 Key management drivers

33:10 Individual and Team Accountability

36:00 Greatest take away from this episode

Resources:

• Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.net

• Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Amazon link to book: Who by Geoff Smart

https://www.amazon.com.au/Who-Method-Hiring-Geoff-Smart-ebook/dp/B001EL6RWY

• Pravar Group - www.pravargroup.com

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcast and this series, please take 5 to leave us a review:

• Google
• Facebook

See omnystudio.com/listener for privacy information.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed