The funny thing about success is that people think of it as an overnight thing instead of a journey. Most people don't see the hard work that owners and the team have put in to thrive. It is important to note that many factors are in play when it comes to success, and only those who are willing and disciplined enough will get to taste and experience it firsthand.  

In this week’s podcast episode, I talk with Sam Friend, the managing director of Stag Electrical. Sam shares how Stag Electrical started and how it has evolved to become the company that it is today. Sam talks about what it took to expand their services and why he thinks a business’s biggest asset is its staff. He also discusses the importance of marketing and what he envisions the company to be like in the future. 

Check out this episode today! 

Discussion Points: 

0:00 The Elevation Program  
4:20 How Sam started Stag Electrical  
8:58 How Sam’s experience in industrial electrical projects influenced his operations 
10:05 Implementing systems with the team 
11:05 What does ‘grow’ mean?
12:16 Expansion of services 
14:16 Facilitating logistics 
16:00 Team building, staff, recruitment 
17:35 Staff as a business’s biggest asset 
20:58 Giving your team a voice during toolbox meetings
23:02 Mindset or process on how to get feedback from guys on the ground
25:41 Designing vision and goals for Stag Electrical 
27:44 Improving the onboarding process
28:51 Sam’s leadership journey and evolution 
34:16 Consistency in processes 
36:42 Sam talks about what he’s doing in his business nowadays 
43:03 Google Ads and marketing 
50:06 Where Sam sees Stag Electrical in the future 

About the Guest: 

Sam Friend is the managing director of Stag Electrical Solar & Refrigeration. The company was established in 2007, and Sam has slowly grown it through refining processes along the way, ensuring a solid foundation guaranteeing they will still be here for years to come. 

The company’s team of 22 have over 13 years of experience providing expert customer service. They currently offer their services across two states ACT and NSW and have offices in Canberra and Young servicing Murrumbateman, Temora, Cowra, Yass, Boorowa, Cootamundra, Grenfell, and Harden.

Resources: 

• Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)
• Tradie Web Guys Elevation Program -

Your Next Step:

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