In this episode of The Summer Edit, Jen draws a powerful line between influencer-style content and true CEO-level marketing. If you’re stuck chasing trends, relying on viral reels, or letting vanity metrics steer your strategy, Jen is here to bring you back to what actually builds a business that lasts.

This episode is a rally cry for entrepreneurs to stop posting for clout and start creating content that converts. With equal parts tough love and powerful clarity, Jen unpacks the mindset, structure, and strategy behind sophisticated marketing that reflects your brand and values without the burnout.

IN THIS EPISODE, YOU’LL LEARN:

• Why likes and views are not the measure of a successful business
• The biggest mindset shift Jen made after losing her social media following
• How CEOs create content for conversion, not clout
• What it really means to treat your marketing like a legacy
• The truth about going viral and why it rarely leads to more clients
• Why emotional reactions are killing your consistency
• How a marketing calendar actually unlocks your creativity
• The difference between trend-chasing and brand-building
• What 50 views can do when your message is clear and intentional

RESOURCES & LINKS:

• Funnel Mastery – Learn how to build a sales system that works with and without you
• The Iconic Capsule – Jen’s signature newsletter for modern entrepreneurs

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co