As coaches, creatives and consultants, it’s no secret that we are experiencing more market saturation than ever before. With a huge fluctuation in the online space over the last few years, organic content rates are dropping while ad spend is increasing, leaving a lot of online business owners discouraged about their offers and programs not selling. 

But these changes in the market don’t necessarily mean it’s harder to sell. This is where it’s so important to have a CEO mindset to look at things through an empowering lens and not buy into negative stories. 

Although I’m seeing a lot of conversation right now around programs not selling, three different offers are working really well right now. All of these offers focus on delivering high-value content in a way that truly supports people and businesses where they’re at. 

The Power of Done-With-You Services

One of the most successful offer types gaining traction in the online space is the concept of "done-with-you" services. This approach involves providing clients with a hands-on experience, guiding them through the process and fully supporting them through the next steps. 

By offering more bespoke support, you can build a deeper connection with your audience and tailor your offerings to meet their specific needs and preferences.

Harnessing the Impact of Audits

Audits have emerged as another powerful tool for businesses looking to enhance their online presence and attract more customers. Whether it be a website audit, Instagram audit, or looking at a potential client’s funnel, audits are a fantastic way to showcase your expertise and build trust, making it a great mid-tier sales option to lead into higher ticket items such as a mastermind. 

Elevating the Experience with High-Ticket Support

People are becoming more and more resistant to buying self-paced programs where there is no additional support. Gone are the days of people purchasing a mastermind just because they want a peer-to-peer experience - they want to know that you are in the trenches with them. This means going back over your offerings and considering how you can include a greater level of support to your clients to make them feel guided and held while working with you. 

While it can feel daunting with so much market saturation, the entrepreneurs who make it long term and build sustainable businesses are the ones who ebb and flow with the changes happening around them. I hope this episode is helpful to you in seeing what offers are working right now and how you can shift your mindset to make the market work for you, not against you. 

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