This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe.

Introduction

In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward!

Key Takeaways

• Sonic branding is the strategic use of sound to create a cohesive brand identity.
• Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds.
• When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke.
• Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions.
• Consistency is key when it comes to sonic branding.

Episode Highlights

• 02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important.
• 04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity.
• 06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not.
• 10:22: They share their process for creating a sonic branding strategy for a brand.
• 14:39: George and Luke offer advice on how small business owners can start using sonic branding.
• 29:17: They discuss how sound effects can be used in sonic branding.
• 36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand.
• 44:02: They emphasize the importance of consistency in sonic branding.

About the Guests:

• Website: hearmeoutmusic.co

Mentioned in the Episode

• Dish (Waitrose podcast)
• Off Menu (podcast)
• Courtney Legal

End Credits

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!