The Unofficial TikTok Shop Podcast with Jordan West

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We’re in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling.

In this episode, Parker Burr of Feat Clothing talks about their brand’s journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are not going to work going forward.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• We’re currently in another gold rush. At the beginning of a gold rush, you’ve got to go out and find where the gold is. 
• More people are still consuming more goods online every year.
• Build a well-rounded business with multiple streams of revenue that are symbiotic and growing each other. 
• You can copy everything and do everything the same way but you can't replicate timing so you have to adjust to the timing.
• You get eyeballs by physically being in a great location.
• Continue focusing on having an incredible team.
• No big brand did it overnight.

Recommended App:
Slack https://www.slack.com 

Recommended Book:
Burn Rate: Launching a Startup and Losing My Mind by Andy Dunn
https://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265 

Today’s Guest:

Parker Burr is the CEO and founder of Feat Clothing.

Feat Clothing provides athleisure clothing designed to maximize comfort and versatility.

Connect and learn more about Parker and Feat here: 

Website: https://www.featclothing.com
LinkedIn: https://www.linkedin.com/in/parker-burr-84886447 

Taylor Offer’s Tiktok and LinkedIn:
https://www.tiktok.com/@tayloroffer
https://www.linkedin.com/in/tayloroffer 

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Strategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022.

In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Gather your best customers and treat them like absolute gold and have them get your message out to their audience.
• The Archive app automatically gathers anything that you've been tagged in and allows you to download it straight from the Archive app. (https://www.archive.com) 
• Pair your ambassador groups programs alongside the Archive App
• TikTok-like content works consistently well on different platforms.
• Performance Max is potentially the biggest game-changer when it comes to marketing in general.
• Retest old creatives that worked in the past. 

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Finding the right people to invest requires timing, the right attitude, and a lot of networking.

In this episode, Laura Burget of Three Ships Beauty talks about how they raised funds, as well as what to and not to do in fundraising. She also shares how her company is getting massive customer LTV from the referrals they get from an affiliate program. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Oftentimes, it's a little bit of luck but it's also making great impressions and just networking every chance you get.
• LinkedIn is a place where you can get great connections.
• Customers from affiliate programs are valuable and cheap to acquire.
• You can do both one-to-many communications and community communications through an online community.
• One of the main things you need to think about when you're starting to kick off a fundraising activity is timing.
• Look into the market to see what acquisitions are being valued.
• Involve your customers in the process as much as possible.

Recommended App: 
Boomerang
https://www.boomeranggmail.com 

Recommended Book:
Shoe Dog by Phil Knight
https://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470 

Recommended Podcast:
How I Built This with Guy Raz
https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 

Today’s Guest:

Laura Burget is a co-founder of Three Ships Beauty.

Three Ships Beauty is a natural skin-care product company.

Connect and learn more about  Laura and Three Ships Beauty here: 

Website: https://www.threeshipsbeauty.ca
Instagram: https://www.instagram.com/threeshipsbeauty 
Instagram: https://www.instagram.com/lauraburget 

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

A lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand.

In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy.
• Make sure that all your messaging is the same across all platforms.
• Take your ad copy, headlines, emojis you plan on using, and discount codes and put them all in one place. 
• The more communication that you can have, the better.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins

This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.

Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce

Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

When your business is scaling rapidly, you have to think of new ways to continuously scale because the same things won’t work as effectively. At the same time, you have to find the right people and resources to build a bridge to your visions.

In this episode, Buster Arnwine of Hair on Fire Tech talks all about what it takes to scale up your business from 1 to 10 million then to a hundred million and beyond. He discusses the shifts and changes you need to make as you take your business to a different level.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• There are a lot of pivots you need to make if you want to take your business to the next level. 
• You need to look at people, mindset, and execution.
• Your practices have to evolve because the same things won't work when your business is scaling rapidly.
• The best strategy, brands, and plans go nowhere without the right people.
• Most agencies are good, but you always have to ask the right questions to hold them accountable.
• Everything should be about reaching your vision and resourcing for that.
• Invest in things that you have to and spend on what you think is important.

Today’s Guest:

Buster Arnwine is a co-founder, the owner, and the chief advisor of Hair on Fire Tech.

Buster has a diverse background spanning multiple functions, various billion dollar brands and an array of customers across his 20 year career in the fast moving consumer goods industry. Hair on Fire Tech provides services for different business technology needs. 

Connect and learn more about Buster and Hair on Fire Tech here:

Website: https://www.haironfiretech.com
LinkedIn: https://www.linkedin.com/company/haironfire/
LinkedIn: https://www.linkedin.com/in/buster-arnwine-1402558 

This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.

Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce

Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Agencies all offer the same basic services. When you decide to partner with an agency to help you with your business, the choice will come down to a combination of your preference and their proven results.

In this episode, Jordan discusses which business processes should be kept in-house and which ones should be outsourced. He also covers all the things to look out for in an Amazon agency and agencies in general.  

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Do the calculations in your head on what it will cost you to have one or two full-time employees who are good at doing some of the processes needed to succeed in eCom, and compare that to what you could potentially get at an agency.  
• Any agency with setup fees anywhere from $7500 to $15000 is a hard no.  
• Those with a flat fee (usually $2500 to $3500) with a percentage of sales are being incentivized to grow your business.
• Look for proven results.
• Anybody who would not tell you their pricing fairly soon in the conversation is also a no because it should be standardized. 
• Look at the tech they are using.
• The relationship is super important.

Every agency offers these same basic services:

• Listing optimization (including A+ contents)
• Amazon PPC
• Helping your products get into FBA and all of those logistics
• Customer service
• Product development

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins

This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.

Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce

Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Chasing a thing that will never give you satisfaction is an endless cycle. If you are finding it hard to get to what you want,  it is probably not what you truly want. It helps to take a pause and identify what will keep you moving and what you want your end goal to be. 

In this episode, Adi Gullia talks about goal setting, mindset, and the mental loops we get stuck in. He shares why some people are not as effective as they think they are.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• It's all about what's going on in the mind. It's never about technique, what to do, or the best hacks and methods to follow.
• Rather than chasing money, it's better to orient your mind towards something that will bring a lot of satisfaction.
• The only reason that somebody doesn't have what they want is that they don't truly want it.
• The idea of being an entrepreneur comes down to identifying what it is that moves a person rather than chasing success
• At the end of the day, the only thing that matters is that you get the result that you are seeking.
• Having a goal of keeping a certain image paralyzes a person in making the most effective decision.
• Change comes in when the person is honest with themselves about wanting that change to happen.
• It can't be stressed enough that entrepreneurs are the creators.

Today’s Guest:

Adi Gullia is the founder and CEO of Grace & Stella.

Grace & Stella is a brand of vegan, cruelty-free, self-care products.

Connect and learn more about Adi here: 

LinkedIn: https://ca.linkedin.com/in/adityagullia
Twitter: https://www.twitter.com/adityagullia
E-mail Address: [email protected] 

To listen to Adi Guilla’s first episode guesting with us, here’s the link:
Ep 229: From 10 Million to 100 Million in E-Commerce With Adi Guilla, Grace and Stella
https://bit.ly/3y5glaB

This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.

Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce

Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

The customers in your VIP groups already trust and love your brand. They talk back and forth about your products. It may be a great time to take them to the next level-- an ambassador program.

In this episode, Jordan talks about how to set up an ambassador program, the best way to launch it, and what service can go about helping you set this up.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• An ambassador program is the next level to take your best customers from your VIP group to.
• Try to start the program without giving customers cash. You can give them special discounts instead.
• House your ambassadors in a community using software or an app instead of just using email blasts.
• You can team up with other brands to do giveaways of their products.
• Make your ambassadors feel special.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Expanding into Europe can open up massive revenue but you’ve got to be prepared to invest your resources. Taking on risk is only part of the winning formula, it’s also important to be guided by the right people with the right principles.

In this episode, Jordan interviews Andy Hooper, the CEO of Global E-commerce Experts. He discusses the key steps you need to take to expand into Europe and increase your revenue exponentially.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Each country has its own leading marketplace.

The key steps you need to take to expand  into Europe successfully:

1. Do market research.

2. Know business and product compliance.

3. Find the right marketplace.

4. Have your logistics sorted.

5. Promote your product.

6. Build a website.

7. Grow into retail and exit the business.

• Know what your product is and the best strategy to deliver that.
• Consider launching in the UK, Germany, and Netherlands.
• It is important to take risks and know the necessary systems and processes.

Recommended App: Trello
https://www.trello.com 

Recommended Books:

Measure What Matters by John Doerr
https://www.whatmatters.com 

PT Barnum: America's Greatest Showman by Philip B. Kunhardt III
https://www.amazon.com/P-T-Barnum-Americas-Greatest/dp/0679435743 

Today’s Guest:

Andy Hooper is the CEO of Global E-commerce Experts.

Global E-commerce Experts is an international consultancy that provides a complete e-commerce management solution for those wishing to trade in Europe.

Connect and learn more about Andy and GEE here:

LinkedIn: https://uk.linkedin.com/in/andyghooper
Website: https://globale-commerceexperts.com
YouTube: https://www.youtube.com/channel/UCN2MLaT121Quux1jOVAJ_jQ 

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Is Shopify Audiences the solution to IOS 14.5? Can they help decrease conversion costs while enhancing top-of-the-funnel targeting? 

In this episode, Jordan talks all about Shopify Audiences and how they can be a game-changer for your business. He also discusses which businesses they’ll work for and who can access this new feature.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Shopify Audiences

Claim: 
Shopify Audiences will improve all of your prospecting and top-of-funnel audiences.

Set-up: 
Using aggregated conversion data around which people bought a certain merchant's product, taking into account all opted-in merchants on Shopify to create a custom audience for a given merchant's product.

• If you have a product that doesn’t have direct competition, Shopify Audiences isn't going to work for you. If you are selling something that other people are selling, this will work for you.
• Shopify Audiences will be an essential part of the go-forward campaign to combat this cookieless world.
• You have to try Shopify Audiences multiple times.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply