The Unofficial TikTok Shop Podcast with Jordan West

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Brands are continuously seeing incredible results and starting to see all-time low customer acquisition costs in Performance Max. This is the future! 

In this episode, Jordan talks about some of the most important things that you need to do in your Performance Max campaigns to get the most out of it.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Things to do in your Performance Max campaigns:

1. Create videos for your specific avatars on YouTube.
2. You need to have 20 different images.
3. Separate your different product groups.
4. Always leave URL expansion on.
5. Have between 4 and 10 images and a video of every single one of your products on every product page.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. 

Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! 

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast

Send us a text

During the most difficult situations, we have to be able to look for the best path forward in our business. We need to focus on the things that are within our control and how to make them better for the long term.

In this episode, Abel Samet, co-founder of Troubadour Goods, talks about what happened to his brand during the pandemic and the moves he made to have his most successful year in 2021. 

Listen and learn in this episode! 

KEY TAKEAWAYS FROM THIS EPISODE

• Try to stay focused on the things within your control and the ways you can improve in the long run.
• Referral word-of-mouth is the best form of marketing.
• Attribution is difficult but there are several ways that you can do it. 
• You can understand customer interest and behavior from the way they interact with your email newsletters.
• If you have a customer who's obsessed with your brand and what you do, that is the best possible way that you can be introduced to more customers and scale.

Recommended Tool: Klaviyo
https://www.klaviyo.com/ 

Recommended Audiobooks and Podcast:

Ego is the Enemy by Ryan Holiday
http://egoistheenemy.com/
https://www.amazon.com/Ego-Is-Enemy-Ryan-Holiday-audiobook/dp/B01GSIZ9EY 

The Obstacle is the Way by Ryan Holiday
http://theobstacleistheway.com/
https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 

Econ Talk Podcast with Tyler Cowen
https://www.econtalk.org/ 

Today’s Guest:

Abel Samet is a co-founder of Troubadour Goods.

Troubadour Goods specializes in minimalist bags and accessories, designed for maximum performance.

Connect and learn more about Abel and Troubadour here:

Website: https://www.troubadourgoods.com/
Instagram: https://www.instagram.com/troubadourgoods/
LinkedIn:
https://www.linkedin.com/company/troubadour-goods
https://www.linkedin.com/in/abelsamet 

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast

Send us a text

We are teetering on the brink of a recession right now. The good news is everything’s going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV.

In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The idea for Via Customers is all mobile marketing living together is the best experience
• Once you cross 10-30 Million in GMV, you will need a tool that is not a self-service type.
• The most demanding customer is the most rewarding customer served.
• The only companies that will survive the next year and a half are the companies that see a path to profitability, have a positive cash flow, and are becoming default investable.
• Everybody wants to invest in an enduring business that can raise money again.
• It is more important to have intrinsic brand loyalty and high repeat customer rates than to just play the volume and new customer acquisition game.
• The ones who struggle are the ones who have never taken the LTV side seriously.
• The number one storefront for brands won't be their website or their physical store. It will be mobile.
• The secret to scaling has always been hiring the right people.
• It comes down to the culture and the people that you bring in that morph into that culture.
• It’s very important to have a strong finance team and an operating cadence.
• Valuation is everything you are going to do in the future discounted by how much risk someone sees in you.

Recommended Tool: Superhuman
https://www.superhuman.com

Recommended Podcast: How I Built This with Guy Raz
https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297   

Today’s Guest:

Tejas Konduru is a co-founder and the CEO of Via Customers.

Via Customers is a mobile marketing platform for eCommerce brands.

Connect and learn more about Tejas and Via here:

Website: https://www.viacustomers.com
LinkedIn: https://www.linkedin.com/in/tejas-konduru 

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast

Send us a text

Rebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come.

In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thinking about brands and the important things you need to know about raising money.

Listen up and learn from this episode.

KEY TAKEAWAYS FROM THIS EPISODE

• If done correctly, you can use a rebranding opportunity as a tailwind, not a headwind. 
• A brand can be likened to a human being with 3 core attributes: A name, an identity, and an essence.
• When Outway rebranded, what changed was its name, not its essence and its identity.
• Raising money should be looked at as an accelerant not a way to keep yourself alive.
• Bring in a strategic group of investors. Strategic investors are people who share your values. If your goals are not aligned, it's generally a pathway to misery. 
• You don't know what you don't know and the more you learn, the more you know you don't know.
• Bootstrapping will teach you the lessons you need to learn early on.
• You should listen to your guts.
• The more time in the game, the more you understand that patience is key.
• Make decisions thinking in the long term, not in the short term.
• Every time you level up in business, you are a beginner at a new level again.
• The secret to scaling is building and nurturing a world-class team.

Today’s Guest:

Rob Fraser is the founder and CEO of Outway.

Outway is a brand that provides a wide range of bold performance socks.

Connect and learn more about Rob Fraser and Outway here:

Website: https://www.outway.com
LinkedIn: https://calinkedin.com/in/robbfraser
Twitter: https://www.twitter.com/robbfraser 

Rob Fraser's founding story:
Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr https://bit.ly/3rZFa5Q

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast

Send us a text

A lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.

In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max.

Listen up and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Compare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max.
• Make sure that you still have your branded campaigns set up.
• You need to make sure that you have accurate full-funnel conversion tracking.
• Make sure that you’re able to feed your purchase data to Google.
• Only have one campaign for warm and cold.
• Do not set a target on return on ad spend. Let the machine do what the machine wants to do.
• Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast

Send us a text

Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market.

In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns.

Listen and learn in this episode.

KEY TAKEAWAYS FROM THIS EPISODE

• Google knows what you are going to buy before you know you're going to buy it.
• Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent.
• Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition.
• You can't trust Google Education. They lie.
• Google can identify common denominators depending very heavily upon your niche.
• If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max.
• Don't build multiple campaigns on Performance Max, build one campaign.
• For eComm, separate by product categories and replicate your asset groups by distinct audience signals.
• Limit superfluous URLs. 
• The products that people click on are not the products that people buy.
• You want all of your product catalog in your PMax campaign separated by product categories.
• Make sure that you are spending enough so that you are actually getting data. 
• Run your campaign for 6 weeks without touching it.
• Monitor to determine the changes that you think you want to make.
• People are the most important thing in an agency.

Recommended Tool:  Telefy
https://www.telefy.finance 

Recommended Channel:
Jordan Peterson
https://www.youtube.com/c/JordanPetersonVideos

Today’s Guest:

Kasim Aslam is the founder and CEO of Solution 8

Solutions 8 is the number 1 Google Ads Agency in the US.

Connect and learn more about Kasim and Solutions 8 here:

Website: https://www.sol8.com
Twitter: https://www.twitter.com/kasimaslam 

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

If you’re looking for additional channels to take your brand, it’s time to consider Amazon, where most of your customers are already shopping.

In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Start with the audience retargeting and then move on to the product part of the promotion.
• Amazon makes more money by not selling than by selling your product. Learn or hire a specialist so you can constrain your budget.
• You need to have consistent growth and that growth should initially be 5% at the bare minimum monthly.
• Algorithms do their job 100x faster with 100x accuracy, so let the algorithms do it.
• Humans should do human work and the AI should do the automation work.
• If you can't measure it, you can't improve it.
• Targeting your brand keywords, especially if you have never been on Amazon, is highly recommended.
• Targeting the competitor's audience is also very powerful.
• The reason why people go to Google or Facebook is different from the reason why people go to Amazon.
• Keep your focus on a few specific products, increase your sales,  and keep on adding more variations to these products.

Recommended App:
AI Hello https://www.aihello.com

Recommended Book: 
Rich Dad, Poor Dad
https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610 

Today’s Guest:

Ganesh Krishnan is the founder and director of AI Hello.

AI Hello is an automated AI system that handles Amazon ads.

Connect and learn more about Ganesh and AI Hello here:
Website:  https://www.aihello.com
E-mail Address: [email protected] 

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Since marketing costs are getting higher and higher, now’s the time to make sure to choose the right tools that give the greatest results. 

In this episode, Shauli Mizrahi of  hellorep.ai  talks all about Rep and how it helps eCommerce websites with their sales.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Rep is the first AI-powered sales associate for eCommerce websites.
• The costs of ad spend for eComm brands are getting higher and higher and it’s increasingly becoming less profitable, making it harder for merchants to survive.
• Rep tries to understand which customers are about to leave your website, approaches them, and starts a conversation that fits where these customers are in the sales funnel.
• Merchants are given a 14-day free trial and AB tests are done to see results.
• Rep also tries to understand what can help customers get the right product for them.
• Discount offering is one of the top-selling and best-performing flows that Rep has.
• When a customer asks for a discount, there is a good chance that they will buy at that moment.
• The more products a store has, the better Rep performs. 
• Rep is a fully-managed service. You just need to provide information and the team does all the work for you.
• Be the best at what you do and make it happen.

Recommended App:
Jira https://www.atlassian.com/software/jira
Yotpo https://www.yotpo.com

Recommended Audiobook:
Billion Dollar Whale by Bradley Hope and Tom Wright
https://www.amazon.com/Billion-Dollar-Whale-audiobook/dp/B07G9JJ6TB
https://www.audible.com/pd/Billion-Dollar-Whale-Audiobook/1478948000 

Today’s Guest:

Shauli Mizrahi is a co-founder and the CTO of  hellorep.ai

hellorep.ai is an AI-powered sales associate for eCommerce websites.

Connect and learn more about Rep here:
Website: https://www.hellorep.ai 

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Finding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future.

In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Oftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things.
• Go where the CPMs are cheapest provided that they have this user's attention to the same degree.
• If you track influencer marketing every way you can, you can figure out which influencers are and aren’t worth it.
• Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance.
• It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy.
• Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases.
• Having no fixed costs and just basing it on performance when outsourcing can help you scale more.

Newton’s Agency: New Standard Digital
https://www.newstandard.digital 

Recommended Tools:
Helium 10 https://www.helium10.com
Rockerbox https://www.rockerbox.com 

Recommended Podcast:
Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719 

Today’s Guest:

Aaron Zagha is the CMO of Newton Baby.

Newton Baby provides a variety of mattresses for babies’ cribs and for pets. 

Connect and learn more about Aaron and Newton Baby here: 

Website: https://www.newtonbaby.com
LinkedIn:  https://www.linkedin.com/in/aaronzagha 

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

A lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad.

In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula.

Listen and learn from this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The 2 big mistakes that a brand can make in a Tiktok ad are:

1.) Reusing a Facebook ad for a TikTok ad; and 
2.) Using organic content that had been viral on their TikTok account as a TikTok Ad.

• In a TikTok ad, make your audience feel like a user recommends your product to them.
• A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action.
• Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now."
• The best results come from a 20 to 35-second TikTok ad.
• If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad.
• To find the winning creative, you have to test a lot.
• There shouldn't be demographic targeting in the beginning.
• Do 5 ad sets and start with $100 a day.
• You can scale a lot insanely fast on TikTok.
• Always try to find influencers and creators. 
• Don't be cheap on creatives.
• Get into the industry as fast as possible.

Recommended Apps:
Notion https://www.notion.so
Miro https://www.miro.com

Recommended Podcast: 
Mindset Mentor with Rob Dial
https://www.robdial.com/podcast

Today’s Guest:

Sven Muchow is the founder of Muchow Marketing.

Muchow Marketing specializes in ads management and consulting for brands.

Connect and learn more about Sven Muchow and Muchow Marketing here:

Website: https://www.svenmuchow.com
Linkedin: https://www.linkedin.com/in/sven-muchow 

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply