The Unofficial TikTok Shop Podcast with Jordan West

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More and more people are getting into NFTs because of their many benefits and we’re barely scratching the surface of what’s possible. So how do you get started in this space?

In this episode, Jordan talks with Tracy Greenan of Aurelia + Icarus all about NFTs. She shares some tips for everyone who wants to enter the metaverse and start with NFTs.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• There is sustainability and environmental benefit to NFTs. You can create and explore different styles without so much waste.
• There's no shipping involved when you're selling NFTs so you can have your business anywhere in the world.
• NFTs give customers who cannot afford your brand the opportunity to own a bit of it.
• You can start selling on digital platforms where there's already a customer base who understand the benefits and value of NFTs until it becomes more understandable for others.
• What's great about having a digital wallet is that you can see the NFTs in people's wallets and see how you can connect your products with their collections.
• Join different events to look for collaborations.
• Go to LinkedIn to network with a lot of metaverse communities there.
• Make sure that you're authentic to your brand and your customers.
• Think about how you are going to position yourself in the metaverse.
• Think about your brand identity.
• Always innovate, stay ahead of the game, and collaborate with as many people as possible.

Recommended Books:
The Women's Guide to Successful Investing by Nancy Tangler
https://www.amazon.com/Womens-Guide-Successful-Investing-Achieving-ebook/dp/B00O2AC85Y 

The NFT Handbook: How to Create, Sell, and Buy Non-Fungible Tokens by Matt Fortnow and QuHarrison Terry
https://www.amazon.com/NFT-Handbook-Create-Non-Fungible-Tokens/dp/111983838X 

Deep Tech: Demystifying the Breakthrough Technologies that will Revolutionize Everything by Eric Redmond

https://www.amazon.com/Deep-Tech-Demystifying-Breakthrough-Revolutionize/dp/1544518951 

Today’s Guest:

Tracy Greenan is the founder and CEO of Aurelia + Icarus.

Aurelia + Icarus is a fine jewelry house offering physical and digital wearable NFT jewelries for real life and the metaverse.

Connect and learn more about Tracy and Aurelia + Icarus here:

Website: https://www.shoptheai.com
LinkedIn: https://www.linkedin.com/in/tracygreenan 

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https:/

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It is often difficult to take a step back and see if what you are currently doing for your business is actually working. 

In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Guidelines to audit your business advertising:

1. Does your funnel include relevant ads?
2. Does your funnel include a retargeting campaign for cross-selling to purchasers?
3. Have you clarified what's unique about your products and offer?                                              Tools you can use: Lifetimely or Triple Whale
4. Does the ad copy call out your audience?
5. Does the ad copy identify a pain point and does it offer the solution?
6. Are your images optimized for all placements?
7. Are you testing images and videos?
8. Are you using the unicorn system?
9. Is there enough variety in your audience targeting?

KPIs to look at:

• Purchases
• Average order value
• Average cost per acquisition
• Return on ad spend 
• Customer LTV
• Cost per acquisition for a new customer

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

It’s important to be consistent with growing awareness and get your brand out to your consumers. But what if you can’t advertise through conventional means?

In this episode, Travis Ferguson of Lead and Arrow Media talks about what brands should do to grow when they are being handcuffed and unable to advertise on major platforms.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Continue to be consistent with what you're doing on social media. 

1. Capturing e-mails
2. Keeping your website e-commerce and mobile-friendly
3. Capturing all these into one platform

• Cycle through different platforms and marketing programs.
• It is important to send email reminders and automate these reminders to go out efficiently.
• In starting and keeping a brand it’s important to do research, react, and respond.
• The lifeblood of every brand is the new products and services you are offering and how you get those out to your consumer.

Recommended Tool:
LinkedIn https://www.linkedin.com 

Recommended Audiobook:
The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz
https://www.miguelruiz.com/the-four-agreements 

Today’s Guest:

Travis Ferguson is the CEO of Lead and Arrow Media

Lead and Arrow Media is a management consulting group that provides branding strategies services.

Connect and learn more about Travis and Lead and Arrow Media here:

Website: https://www.leadandarrow.com
LinkedIn: https://www.linkedin.com/in/travisfergusontsr
Instagram: https://www.instagram.com/leadarrowmedia
Facebook: https://www.facebook.com/leadandarrowmedia
E-mail Address: [email protected]

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Customer reviews are important in building trust for your brand. You can even take advantage of bad reviews to let customers see how you respond to them.

In this episode, Jordan gives some quick tips on how and why to add your review feed to your Google Shopping campaigns.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• You have to use a third-party app that will aggregate all of your reviews and be able to bring them over to the Google Merchant Center which will then link to your Google Ad.

(To register for the program: Go to Google Merchant Center > Growth > Manage your programs > Customer reviews)

• Have all of your reviews come through even if they're bad so that people can see how you respond. 
• Run Google Shopping promotions.

[Google Merchant Center > Marketing Tab > Create a promotion (Name your promotion without much details.)]

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins




This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Facing a lot of changes in your e-commerce journey is inevitable but it’s always important to continue to find innovative strategies that drive growth in your business. 

In this episode, Meng Li, formerly from Native and the founder of Huhu, talks about the different growth levers that they used pre and post-IOS 14.5. She also shares her start-up brand and a ton of actionable tips for business owners.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

The three biggest action items that drove Native's growth:

1.) Launching into new categories 

2.) Scaling out quickly into other marketing channels

3.) Launching into retail

• It's proof of legitimacy if a big retailer puts your products on their shelf.
• Performance marketing is measured through both an acquisition cost standpoint and cost per acquisition, while Brand Marketing is more on impressions and reach.
• Figure out if you're putting your time and effort into the right places.
• Decide on what you should do yourself internally and what you should hand off and work with someone else on.
• Building an audience from zero is hard. You have to continue to hustle and find people.  
• Build out your team thoughtfully and properly. Be clear on what they will be doing and give them autonomy and empower them to make decisions.   
• You have to move quickly, especially in the DTC space. 

Recommended Tool: Notion
https://www.notion.so 

Recommended Podcast: The Fluently Forward Podcast
https://www.fluentlyforward.com/podcast 

Today’s Guest:

Meng Li is the former VP of Marketing at Native and the founder of Huhu.

Native provides personal care products from naturally derived and cruelty-free ingredients.

Huhu is a brand of functional and well-designed gender-neutral diaper bag backpack.

Connect and learn more about Meng Li and Huhu here:

Website: https://www.meethuhu.com
LinkedIn: https://www.linkedin.com/in/mengli2
Twitter: https://www.twitter.com/hellothisismeng 

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Having an innovative product is an advantage but having a plan and putting time and effort into executing it is what will make your brand scale.

In this episode, Adam Klosowiak of Klos Guitars shares their innovative products and how their brand grew from mainly a DTC brand in 2015 into other sales channels that helped to explode their brand. 

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• We are moving into an era where people are okay with buying everything online. 
• With good customer service and a good customer experience, you can solve a lot of those customer hesitations and make them more comfortable buying your product.
• When you have an innovative product and nothing to lose as a new brand, utilizing the tools that other companies are not using is an easy way to get a lot of traction.
• 2021 was a year of sales channel diversification. In 2022, being in more stores is going to improve both store sales and e-commerce sales because you have a more positive feedback loop from both of these channels.
• You may have been DTC first, but you are a brand getting out there trying to grow in whatever way you can.
• It's not about raw intelligence, creativity, or something unattainable, it is about having a plan and putting in a lot of time to execute it.

Recommended Tool:  Pipe Drive
https://www.pipedrive.com 

Recommended Podcast: How I Built This with Guy Raz
https://www.guyraz.com/#podcasts 

Today’s Guest:

Adam Klosowiak is a co-founder and the CEO of Klos Guitars.

Klos Guitars designs and manufactures durable and great-sounding carbon fiber instruments.

Connect and learn more about  Adam and Klos Guitars here:

Website: https://www.klosguitars.com
E-mail Address: [email protected]

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Aside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships. 

In this episode, Eric Sterling, CEO of Brio Product Group, shares his company’s strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give them. 

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• There's always room for improvement with product categories.
• It's easy to hear a strategy but try and understand how that's going to work for your brand because each brand and company is so different.
• To test if affiliate or influencer marketing will work for your product, you can give someone your product and if you get positive feedback from them, it will probably work for influencer and affiliate marketing.
• Trust is the highest form of currency when it comes to influencer partnerships.
• Outreaching with influencers must be personalized. You've got to have a reason for connecting with them and show them how they are going to benefit from the relationship. 
• You have to give influencers some direction regarding talking points and explain your brand and brand values. 
• Give yourself as many chances as you possibly can.

Recommended Tool:  Enquire Labs
https://www.enquirelabs.com 

Recommended Book: Mindset by Carol Dweck
https://www.amazon.com/Mindset-Phychology-Carol-S-Dweck/dp/0345472322 

Today’s Guest:

Eric Steckling  is the CEO of Brio Product Group

Brio Product Group creates personal care products for health and wellness.

Connect and learn more about Eric and Brio Product Group here:

Website: https://www.briopg.com
E-mail Address: [email protected]

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

A lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box.

In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• A retail shopping experience allows customers to ask questions that you may take for granted.
• A lot of times, people just need that little push to know if they are making the right decision to buy a product.
• Have a navigation tab on your website where people can book a 10-15 minute shopping experience with one employee in your retail location. 

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins



This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Triple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective.

In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Everybody has access to the same weapons, it's the implementation and the representation that are the differentiators.   
• Triple Whale’s dashboard is simple, customizable, and has everything in one place.
• No matter where you're at on your marketing journey, you're going to be able to unlock value in Triple Whale.
• Triple Whale's dashboard is on mobile and easy to use.
• Triple Whale takes Facebook assets’ unique identifiers and aggregates all the metrics on it.  You can sort them and see what's performing best by metric.
• The secrets to scaling in this era are community, foundational economics, and being able to diversify your spending on different channels.

Recommended Tools:
Notion
https://www.notion.so 

Akiflow
https://ww.akiflow.com 

Asana
https://www.asana.com 

Recommended Podcast: All In Podcast
https://www.allinpodcast.co 

Recommended Books:
Project Hail Mary by Andy Weir
https://www.andyweirauthor.com/books/project-hail-mary-hc/project-hail-mary-el 

Shoe Dog by Phil Knight
https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927 

Today’s Guest:

Rabah Rahil is the Chief Marketing Officer of Triple Whale

Triple Whale is an attribution platform and an eCommerce operating system.

Connect and learn more about Rabah and Triple Whale here:

Website: https://www.trytriplewhale.com
Youtube: https://www.youtube.com/c/triplewhale
Twitter: https://www.twitter.com/trytriplewhale 

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

Send us a text

Having a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand.

In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Clean up your list. 
• Make sure that unengaged people on your list go to completely different segments after a specific amount of time depending on your business life cycle (90-120 days). 
• Run them through a re-engagement series and give them a chance to unsubscribe.
• When they re-engage, have a trigger that sends them back to your regular list.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply