In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads. 

With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what’s working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement. 

If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way. 

In this episode we cover:

• Building Trust in a Changing Market (01:02)
• Open House & Group Sales Calls(04:19)
• Content & Social Media Trends (07:24)
• Live vs Evergreen Launches (09:27)
• DM Engagement & Sales (11:45)
• Paid Sales Calls & Trust Gap (16:11)
• Retargeting & Marketing Strategy (19:21)

About Colleen Kurtz

Colleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She’s on a mission to empower women to believe in their resilience, trust their bodies’ innate wisdom, and finally prioritize their own needs without guilt. 

Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support. 

She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she’s not geeking out over root-cause healing, you’ll find her outside—either at the beach, the pool, or on a walk with her family. She’s a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?).

IG: @colleen_mindfullynourished

Website: www.mindfully-nourished.com

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra Perry gets candid about a big business decision she made during her pregnancy—shutting down her Health Coach Accelerator program—and why she now sees it as a mistake. After a successful launch, she realized that pressing pause wasn’t the right move and decided to reverse course. Kendra opens up about the importance of being transparent with your audience, even when plans change.

She also shares how eliminating one-on-one coaching negatively impacted her revenue and client experience, underscoring the lesson that business decisions should serve your audience—not just your personal preferences. Now, she’s bringing back personalized coaching options and unveiling her next steps, including an updated HCA launch in 2025.

This episode is a refreshingly honest look at pivoting, learning from missteps, and staying aligned with the people you're here to help.

In this episode we cover:

• Kendra's Decision to Shut Down HCA (00:01)
• Reversing Major Business Decisions (03:51)
• Impact of Business Decisions (12:10)
• Bringing Back One-on-One Programs (18:59)

Resources mentioned:

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity.

That’s when Kendra stepped in.

Kendra unpacks what changed in the online business world (hello, post-2020 saturation), why what used to work doesn’t anymore, and how narrowing down your niche can completely transform your business—yes, even if you're already successful. She explains why general wellness coaches are struggling now more than ever and breaks down the harsh truth: in today’s online landscape, specificity isn’t optional, it’s essential.

You’ll also hear:

• Why being too broad in your messaging makes marketing harder, not easier
• The mistake of “going more general” when things slow down
• How COVID reshaped the digital business space—and why niching matters more than ever
• A real-world example of how hyper-niching (like Kendra’s HTMA Expert course) can outperform broader offerings with almost zero marketing
• Specific niche ideas that can help you stand out and build a business with less hustle and more ease

If you’ve been resisting choosing a niche because you don’t want to “exclude” anyone—or because you’ve seen other successful generalists—this episode is your loving nudge to stop spinning your wheels and start building smarter.

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In this episode, Kendra unpacks the pricing mistakes that silently hold many coaches back from building a thriving business.

From undercharging and hourly rates to unclear offers and outdated pricing, she breaks down why these missteps hurt both your income and your client results. You’ll learn how to simplify your pricing, transition to packages, and introduce higher-ticket offers that reflect your expertise.

Plus, Kendra shares practical tips for confidently handling objections and knowing when—and how—to raise your prices to keep pace with your growth.

These are the 7 mistakes:
Mistake #1: Charging Too Little (02:41)
Mistake #2: Hourly Pricing (04:55)
Mistake #3: Not Having a Premium Offer (08:07)
Mistake #4: Confusing Pricing Options (09:46)
Mistake #5: Not Raising Prices (11:29)
Mistake #6: Arbitrary Pricing (12:34)
Mistake #7: Handling Pricing Objections (14:39)

Listen to the full episode for Kendra's insights on each mistake.


Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra shares her insights on why so many health coaches struggle to stay fully booked—and why it has nothing to do with the social media algorithm.

She breaks down five key mistakes holding coaches back: targeting too broad a niche, lacking a signature method that sets them apart, failing to generate high-quality leads through email, using weak or inconsistent sales strategies, and creating content that grabs attention but doesn’t attract the right clients.

Kendra shares practical advice on how to tighten your niche, develop a standout approach, and refine your marketing so it actually drives bookings.


The reasons preventing you from being fully booked out:

• Reason #1: Your Niche is Too Broad  (03:57) 
• Reason #2: Unique Methodology (12:42)
• Reason #3: Quality Leads (15:04)
• Reason #4: Selling Strategies (20:12) 
• Reason #5: Content Strategy (23:10)

 Listen to the full episode for a deeper look at each reason. 

Resources mentioned:

10 Posts Types to 10x Your Social Sales: https://go.kendraperry.net/10-post-types

Niche Workbook: https://go.kendraperry.net/niche-workbook

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode Kendra gets real about the online coaching world and what’s actually working right now.

She talks about how a flood of competition and tighter wallets are making it harder to stand out—and why traditional marketing isn’t enough anymore. To thrive, you’ll need stronger lead generation, better long-form content, and more personal connection points like sales calls.

Kendra also shares why it’s time to rethink your webinars, invest smarter in ads, and double down on building real trust with your audience.

In this episode:

• Shifts in Online Marketing Landscape
• Market Evolution and Current Challenges
• Modern Buyer Psychology
• The New Marketing Requirements in 2025
• Why Sales Calls are Making a Comeback
• Social Media Reality Check

Resources mentioned:

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Episode 272: Is Long Form Content Dead?

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In this episode Kendra breaks down why cookie-cutter marketing strategies and done-for-you templates are falling flat with today’s audiences.

Referencing leaders like Russell Brunson, the episode explains that people aren’t interested in generic content anymore — they’re craving real, authentic connections.

The episode reminds listeners that while there’s no shortcut to building a great business, AI can speed up the creative process without sacrificing individuality. It wraps up with an invite to book a free strategy call to learn more about Health Coach Accelerator.

In this episode:

• The Problem with Done-For-You Content
• Why Templates Fail
• How we replaced the old templates in HCA to individualize the strategies for your specific niche
• There is 'no fast track' to having a successful program
• Trying to adapt generic templates actually takes more time than creating custom content

Resources mentioned:

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Creating compelling social media content does not just mean filling your blog with so many words. If you’re not getting your desired results and your content isn’t making the right impact on your audience, it’s time to get serious about what you’re putting out there. And in this age of information, your content has got to be more than just giving away data. 

In this episode, Kendra Perry shares gold nuggets on engaging materials for your social media followers and discusses the importance of creating content in the first place! Tune in now and learn how to stop making your social media accounts a mere collection of boring ass, snooze-fest content!

The conversation explores the evolving role of AI in the coaching industry. While AI can be a powerful tool for efficiency and content creation, the speaker underscores that human connection, empathy, and accountability remain irreplaceable in coaching.

Kendra touches on future possibilities like AI assistants and hybrid pricing models, encouraging coaches to adapt without losing their personal touch. 

In this episode:

• Why AI Will Never Replace Human Health Coaches
• How AI Can Support (Not Replace) Health Coaches
• The Future of AI in Health Coaching – What’s Coming Next?
• How to Stay Ahead & Use AI to Your Advantage

Other episodes you may enjoy:

Episode 273: Why NOT Using ChatGPT is Making You Stupider & How to Get Better Results Using It 

Episode 261: THIS is How You Stand Out in the Busy Online Space

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In this episode, Kendra challenges the misconception that AI weakens intelligence and instead, showcases how tools like ChatGPT enhance efficiency and creativity.

Discover how AI can save you up to 20 hours per month on content creation, freeing up time for high-impact business tasks. Kendra also breaks down how setting up custom GPTs for brand messaging, optimizing AI settings, and leveraging the premium version for better results—plus a sneak peek at the upcoming ‘AI Content Formula’ course.

In this episode:

• How NOT utilizing AI tools like ChatGPT is holding businesses back
• How Kendra was able to  save $200/month by using ChatGPT to repurpose podcast content
• AI is not replacing coaches - it enhances their ability to serve clients
• Three key elements to include when prompting ChatGPT: brand messaging, target audience details, and offer information

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