The Wealthy Coach

If your emails aren’t getting opened, the problem might not be your content. It might be your subject lines.

In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that’s quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often backfires, and how to write emails people actually want to click on.

Kendra also shares practical examples of subject lines that work, the biggest mistakes coaches make with email marketing, and why your emails should feel more like a conversation than a corporate newsletter. If your open rates are low or your list feels dead, this episode will completely change the way you approach email marketing.

In This Episode:

• The open rate benchmarks you should be hitting (hint: 30%+ for weekly emails, 50%+ for freebie delivery)
• Boring subject lines vs. compelling ones (and why yours are probably the first one)
• The 5 types of subject lines i rotate through every single week... curiosity, story tease, organic, personalized, and authority (with real examples of each)
• The subject line don'ts that are tanking your open rates right now (all caps, too many emojis, title case, vague filler)
• How to A/B split test your subject lines so you always get two chances at a good open rate
• The resend-to-unopens trick that can take your 30% open rate to 40% with almost zero effort
• Why preview text matters (and how to use it as a second subject line)
• The AI hack i use with Claude to find hidden patterns in my subject lines (this one alone is worth the listen)

Referenced episodes:

1. Episode 325 — Email Deliverability (tech setup, DMARC, DNS records, domain verification)
2. Ep. 225: Email Nurture Sequences: Get My Template!

Tools & platforms mentioned:

1. FG Funnels
2. Claude (for subject line analysis)
3. ChatGPT (for subject line analysis)
4. The Weather Network app (for studying clickbait article titles)

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A lot of coaches hit a point where one-on-one work starts to feel maxed out. The client results are there, the demand is growing, but suddenly the business feels heavy. Too many DMs, too many protocols, too many moving pieces. In this episode, Kendra breaks down what it actually looks like to transition from one-on-one coaching into a scalable group program without sacrificing client experience or burning yourself out in the process.

She dives into the difference between cohort-style launches versus ongoing enrollment models, why community matters so much in women’s health programs, and the systems you need in place before scaling. Kendra also explains why most coaches are trying to grow too early without a real marketing foundation and how building an email list, running webinars, and leveraging paid ads can dramatically simplify client acquisition.

This conversation is also a reminder that scaling isn’t just about strategy. It’s about mindset, boundaries, delegation, and learning how to build a business that actually supports your life instead of consuming it.

In this coaching call with Marnee, Kendra discusses: 

• The real reason health coaches plateau even when their offer is working and their close rate is solid
• The three things Kendra has seen separate coaches who make it from the ones who don't
• Why persistence beats strategy every single time and what that actually looks like in practice
• What to do when self doubt, rejection, and a bad week on social media make you want to quit
• The mindset shift that turns a struggling health coaching business into a sustainable one
  
  
  

Marnee Dejong's Bio:

Marnee DeJong is a certified health coach and former drug and alcohol counselor with a passion for helping women over 40 navigate the hormone chaos of perimenopause. Drawing on nearly a decade of one-on-one counseling experience, Marnee brings a deeply personal and supportive approach to her coaching, helping women in this season of life reclaim their energy, boost their metabolism, and feel like themselves again. She is the creator of a signature four-month hormone and perimenopause program designed to guide women through real, lasting change with the kind of high-touch support that actually moves the needle.

Connect with Marnee: https://instagram.com/marnee.dejong

 

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Join Kendra Perry on the Wealthy Coach podcast as she outlines the five key components of successful online programs: education, action steps, personalized support, accountability, and resources.

Kendra emphasizes structuring educational content for easy understanding and the importance of clear directives for action. Personalized support, accountability, and purposeful resources are also crucial for client success. Tune in for actionable insights to elevate your coaching programs!

Here's what's covered:

1. Why giving your clients MORE education is actually setting them up to fail... and the dead simple shift that gets people taking action instead of freezing up.
2. The real reason 85% of people never finish a DIY course ... and what you need to include in your program if you actually care about your clients getting results.
3. The one thing that makes the difference between a client who does the work and a client who ghosts you ... and no, it's not better content or more modules.
4. Why shorter sessions are more valuable than longer ones ... and how to cut your one-on-one calls in half without your clients feeling shortchanged.
5. The resource mistake that makes your program feel bloated and overwhelming ... and how to figure out exactly what to include and what to cut.

MENTIONED ON THIS EPISODE

Watch the free HTMA training video: https://go.kendraperry.net/practitioner-training

EPISODES YOU MAY ALSO ENJOY:

210: How To Run A Group Program When You Have No Audience

202: Real Coaches Share Their Experience Running Online Programs

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A lot of coaches don’t struggle because they lack knowledge. They struggle because they never fully implement the basics.

In this episode, Kendra sits down with Angie Ruby to break down exactly how she went from zero clients to a full roster of 12. No complicated funnels. No massive audience. Just simple strategies executed consistently… and a willingness to move through the fear that keeps most people stuck.

They unpack what actually moved the needle in Angie’s business, from signing her first clients to refining her sales process, improving retention, and starting to think about scaling. You’ll hear where she got in her own way, what she did differently inside HCA, and the small shifts that made a big impact fast.

If you’ve been overthinking your next move, this episode will bring you back to what actually works.

What We Cover in This Episode

• How a Personal Health Crisis Turned Into a Coaching Business That Actually Works
• The Real Reason Most Coaches Stay Stuck After Certification (and How Angie Moved Past It)
• From 0 to 12 Clients: The Simple Client Acquisition Strategies That Worked Fast
• When to Shift From 1:1 to Group Coaching (Without Losing Quality or Results)
• Fixing Client Drop-Off With a Smarter Retention and Recurring Revenue Model
• The Sales Mistake That Costs You Clients After the “Yes” (and How to Close Properly)

Angie Ruby:

Angie is a certified health coach and occupational therapist with nearly 30 years of clinical experience. After years of being dismissed by conventional medicine while quietly battling hormonal imbalances, thyroid dysfunction, leaky gut, rheumatoid arthritis, and chronic fatigue, Angie took her health into her own hands and found a path to healing through functional nutrition and holistic wellness. That personal transformation became the foundation of her business, Angie Ruby Wellness, where she created the Chronic Fatigue Solution program to help active women overcome fatigue and reclaim the energy to live the life they love. 

Angie is passionate about helping women skip the years of frustration she experienced and get back to doing the things that light them up, whether that's hiking, kayaking, or simply getting out of bed without dread. She combines her deep clinical background with real-life lived experience to guide her clients toward lasting, root-cause healing.

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Everyone wants to know if they can build a business without being glued to social media… and the answer is yes. But probably not in the way you think.

In this episode, Kendra breaks down what it actually looks like to build a business “off” social media, and why most people are focusing on the wrong thing entirely. Because the goal isn’t to disappear from social media; it’s to stop relying on it as your main growth strategy.

She walks through what really drives consistent leads and sales, why your email list should be the center of your business, and how to use social media in a way that supports your growth without burning you out. If you’ve been dreaming of stepping off of the social media content hamster wheel, this episode will help you rethink your entire approach.

In This Episode:

• The Business Model That Remains Tried and True
• Why Social Media Is Just “Proof of Life” (Not Your Lead Strategy)
• How Paid Ads Create Consistent Leads Without Daily Posting
• Why Video Content Builds Trust Faster Than Anything Else
• The Role of Webinars in Replacing Constant Social Engagement
• How to Step Back from Content Without Stalling Your Business

WATCH ON YOUTUBE

Resources mentioned: 

Apply for HCA: https://kendraperry.net/apply

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Perimenopause might be one of the most talked-about niches right now… but that doesn’t mean it’s a good one to build a business around.

In this episode, Kendra breaks down why niching into “perimenopause” is actually setting a lot of coaches up to struggle. From unclear medical definitions to wildly different symptom experiences, she explains why this space feels attractive on the surface but creates major problems when it comes to messaging, connection, and ultimately, sales.

She also walks through what to do instead. How to keep perimenopause as part of your work without building your entire brand around it, and how to create messaging that actually speaks to one person, one problem, in a way that converts.

In This Episode:

• Why no one can actually agree on what “perimenopause” is
• The hidden trap behind this trending niche (and why it’s not converting)
• Why broad “perimenopause” messaging attracts attention but not buyers
• How to choose an identity that makes your marketing instantly more precise
• The difference between how you market vs how you actually coach clients
• The smarter way to build a profitable business in this space long-term 

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Resources mentioned:

Episode 321: The Biggest Shift to Niching Just Happened

Apply for HCA: https://kendraperry.net/apply

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If you’re constantly overthinking your content, trying to come up with something “valuable” or “original,” this episode is going to shift the way you approach it completely.

Kendra shares why the most effective content doesn’t come from big breakthroughs or perfectly packaged ideas. It comes from small, everyday moments that feel human and relatable. The kind of stories most people dismiss as too boring to share.

She breaks down how to capture those moments, turn them into meaningful content, and use them to build real connection with your audience. Because the goal isn’t to impress people. It’s to make them feel something.

In This Episode:

• Why “value-packed” content isn’t working anymore (and what replaced it)
• The content shift that instantly makes you stand out online
• How to create content people actually feel connected to
• Using AI without sounding like everyone else
• The simple “story bank” that makes content creation effortless
• Why these emails get the most replies, clicks, and engagement
• Turning random life moments into content that actually teaches

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Resources mentioned:

The Story Imprint Formula Guide: https://go.kendraperry.net/story-imprint-formula

Apply for HCA: https://kendraperry.net/apply

 Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Most coaches assume their emails aren’t converting because of bad copy… but that’s usually not the real issue.

In this episode, Kendra breaks down what’s actually happening when your emails stop performing and why deliverability is often the hidden problem. She gets into how inbox placement really works, why your list can suddenly go quiet, and the subtle habits that can damage your sender reputation without you even realizing it.

If your open rates are dropping and your emails feel like they’re going nowhere, this is likely the root of it.

In this episode: 

• Why your email setup might be killing your open rates (DMARC, authentication, and what actually matters)
• How to spot deliverability issues early (before your list goes cold)
• Why engagement matters more than you think and how email sequences impact inbox placement
• The hidden spam triggers that push your emails out of the primary inbox
• Why generic content tanks your open rates (and what to send instead)
• (The real reason you need to clean your email list (and what happens if you don’t)
• The simple tools that protect your sender reputation and keep you out of spam

WATCH ON YOUTUBE

Resources mentioned:

Google Postmaster: https://www.gmail.com/postmaster/

Apply for HCA: https://kendraperry.net/apply

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

One month your sales are great, the next is crickets -  in this episode Kendra connects some dots for you on how many coaches unintentionally create instability in their business.

She examines one of the most overlooked causes of inconsistent revenue and explains why it has nothing to do with effort and everything to do with consistency, trust, and how you’re actually selling. 

If your income feels unpredictable or you’re stuck in cycles of “this worked… until it didn’t,” this episode will help you see exactly what’s going wrong and how to fix it.

• Why inconsistent sales are keeping you stuck and quietly sabotaging your growth
• The simple shift that turns random sales into a repeatable, reliable system
• Why jumping strategies is costing you more than you think (and what to do instead)
• How refining the same sales process over time leads to stronger conversions and steadier income
• What it actually means to have a measurable, scalable sales system (and why most coaches don’t)
• How predictable revenue changes the way you plan, grow, and make decisions in your business

Resources mentioned:

Episode 316: 4 Key Elements of a Successful Wellness Business

Episode 318: Scarcity - Why you need it and won't sell without it

Apply for HCA: https://kendraperry.net/apply

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In this episode, Kendra Perry shares the story of how she lost 55 pounds and the surprising lesson it revealed about business success. For years, she believed her metabolism was broken. She experimented with fasting, elimination diets, continuous glucose monitoring, and a wide range of biohacking strategies, yet nothing seemed to work. When she finally returned to the research and began accurately tracking her calories, the weight started coming off almost immediately.

That experience highlighted an important parallel between health and business. Often, people convince themselves that something complex or invisible is broken. They blame hormones, the algorithm, the market, or their niche. Meanwhile, the simple fundamentals that actually drive results are being overlooked.

In business, those fundamentals are traffic, leads, conversions, and fulfillment. If a business isn’t growing, it’s often because one of those pieces is missing. In this episode, Kendra breaks down why so many coaches chase complicated strategies instead of fixing the basics, and why focusing on these “boring” fundamentals may be the fastest path to consistent growth and sales.

• How Health Coaching Beliefs Led to Unexpected Weight Gain (00:17)
• When Discipline Applied to the Wrong Strategy Makes Things Worse (05:47)
• The Four Fundamentals Every Successful Business Needs (07:07)
• Why Paid Ads Can Be the Fastest Way to Get Traffic and Leads (12:33)
• The Embarrassingly Simple Truth About Getting Results (11:11)
• Focus on Fundamentals Over Complex "Secret Strategies" (13:48)

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