Michelle Shigemasa has been in the beauty industry for a long time, working for brands such as Smashbox and Bobbi Brown Cosmetics. Today, she’s the CEO of Murad, where she dedicates herself to promoting the wellbeing and confidence of women everywhere. Her latest victory has been the successful transition of the company from largely brick-and-mortar to largely online.

In this episode Michelle joins us to talk about her journey to CEO. She talks about coping with changing dreams, what to look for in a potential employee (and employer), and how to tell when it’s time to move onto something new. She discusses the shift to virtual, the beauty industry, how to get promoted, and the importance of strong will as well as gratitude. She includes bonuses such as her personal skincare routine, how she spends her off-time, and the company’s plans for the coming year.

“You shouldn’t wait to be recognized for the work that you do. You should ask for what you want.”

“Making mistakes makes you smarter, makes you stronger.”

This week on SocialFly’s Entreprenista Podcast:

How to recharge when you’re not workingFinding what you’re passionate aboutThe importance of continuous learningThe importance of hiring nice peopleWeathering changes in company cultureSocial media tipsBeing where the consumer is

Resources Mentioned

The Five Dysfunctions of a Team

Connect with Michelle

Company InstagramCompany Website

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