The Writers Room

By Nate LagosBusiness Education How To Marketing Careers

The Writers Room episodes

June 11, 2025 Where Should You Send Your Ad Traffic?
In this episode, I break down a super overlooked tactic: how to find your best-performing ad traffic destinations. The results might surprise you as much as they surprised me.

This episode is brought to you by Intelligems.io

If you don't know, Intelligems is the software that shows me all the blue bars I've been sharing - it's the results of split tests we've ran through their software on our shopify store, and it's one of the most impactful tools we have in our tool kit. Plans start at just $99/mo, so it's in reach for EVERY brand who wants to make more money!

11 min
June 06, 2025 5 Ways To Craft Profitable Acquisition OFFERS
In this episode, Nate covers 5 ways to make your customer acquisition MORE PROFITABLE, with real examples & case studies of each.

Tactical & Practical is sponsored by Intelligems.io - If you want to test more offers on your website that'll make you more money, schedule a demo with intelligems and start offer-testing today!
17 min
June 05, 2025 Messaging MATTERS
Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career.

In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages.

You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today.

We can't test our copy without today's sponsor - Intelligems.io - Our one stop shop for profit growth! It allows us to test content, copy, images, prices, and offers all across our website and it's been a gamechanger for our biz! Go to intelligems.io and let 'em know I sent you to start making more money today!
15 min
May 27, 2025 Your Ad Account Is NOT a Reliable Testing Ground, Your Website Is
Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not.

We test creative on our website first, then roll out winners to our ad account, and it's paid off big time.

This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line.

This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to test every aspect of our website, with the goal of growing our revenue & profit per session. Schedule a demo today and tell 'em I sent you!
15 min
May 23, 2025 A Deep Dive On Price Testing
Everything you need to know about price testing, neatly packaged into one, 25 minute podcast episode:
Nate is proud to partner with Intelligems.io for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the rest of the series.
26 min
May 21, 2025 Intro To Split Testing Like a PRO
Nate is proud to partner with Intelligems for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the next 6 episodes!
15 min
May 15, 2025 Who You Should (& SHOULD NOT) Listen To
In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from.

Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.
15 min
May 09, 2025 Nate ROASTS Cold DMs
In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM.

Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on the table. Go get a demo of Intelligems right now and let 'em know I sent ya!
20 min
May 07, 2025 ROAS Doesn't Matter, AOV Does
In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC.

This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund

And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.
13 min
May 02, 2025 Lessons From Lynchburg (At The Jack Daniel's Distillery)
Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world.
And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's.
So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their:
1. Long Term Thinking & Strategy
2. Product Expansion & Elevation
3. Culture of people who really care about what they do.
I hope you take some time to think on those 3 points and how it can be applied to your brand, and I hope you grab a bottle of Jack Daniel's Single Barrel soon. There's more lessons hidden at the bottom of those bottles.
Sponsored by Intelligems.io & Postscript.io
13 min