The Writers Room

Countdown to Black Friday: 112 Days

In this episode, I deep dive my process for creating, testing, and scaling profitable acquisition offers.

On this episode, I share the full keynote I gave at the DTC Growth Summit in New York last week, where I show you my entire copywriting process, share my ChatGPT prompts, and explain how copywriting has become a huge performance lever for us.

We wouldn't be able to test all this copy without our sponsor: Intelligems.io - your one stop shop for all your split testing needs. Go to intelligems.io, schedule a demo, and let 'em know I sent ya!

Do you ever feel like leadership isn't listening to the marketing team?

I've been there

More often than not, I actually think it's the marketer's fault.

We need to do a better job of:

- communicating problems that we foresee on the horizon, even if they're not impacting us today

- Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking at, but show them how it'll impact the overall biz in the future)

- Being persistent about getting these problems addressed, and not forgotten

I've got a great relationship with the founders of OG, and I've had rocky relationships with previous CEOs/Founders I've worked for, but in both scenarios, I could have and should be better about this^

I hope this episode helps, it's advice I still need to take myself.

Tactical & Practical is sponsored by Intelligems.io - your one stop shop for PROFIT GROWTH. Unlock more top and bottom line dollars by split testing on your shopify store today! Go to Intelligems.io and let 'em know I sent you!

In this episode, Nate answers your questions in the DMs about:

My entire marketing strategy can be distilled down into 10 words

“Acquire as many high-value customers as you can afford”

Before I bring on a new resource, channel, tactic, or SaaS, asking myself these questions has brought a ton of clarity to my decision making process, and prevents us from chasing shiny objects

“Will this help me acquire more high-value customers?” 

Or 

“Will this allow me to afford more high-value customers?”

Let’s break down the strategy word by word, so you can have that same clarity & confidence in your decision making.

“Acquire”

You need new customers, always. Acquisition has to be the starting point.

“As many”

This speaks to growth, and growth doesn’t happen by accident. You must plan for growth.

“High-value customers”

Don’t chase the cheapest customers. Don’t even chase the customers that have the highest day 1 ROAS. Acquire customers that have the highest lifetime profit.

“As you can afford”

DO NOT grow at all costs. Grow within what you can afford (within a realistic time frame I’m not saying all 365 days a year have to be profitable). If you can’t afford to acquire any more high value customers, work on decreasing your CAC, increasing your AOV, and increasing your LTV (HINT: increasing your AOV & LTV is easier than decreasing your CAC, start there.)

One guy's opinion.

Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot.

Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can start adding dollars to your top and bottom line today!

To offer free shipping, or to charge for shipping, that is the question.

This episode dives into how you can use different shipping offers to create more PROFIT in your biz, with real examples from 3 brands.

Tactical & Practical is sponsored by Intelligems.io - your one stop shop for profit growth. Intelligems allows us to test content, prices, and offers all across our shopify store using PROFIT as our north star metric. Unlike most SaaS, Intelligems doesn't charge you a % of revenue generated from it, it's super affordable for brands of all sizes. Hit them up to schedule a demo and let them know I sent you!

In the new song, "Skoal, Chevy, & Browning" Morgan Wallen uses the positive attributes that those^ brands have, and likens them to the type of man he hopes to become.

In this episode, I show you how to evaluate the results of split tests based on different cohorts (new vs returning site visitors, mobile vs desktop traffic, cold vs warm traffic), so you can stop marketing to the averages, and start marketing to individuals.

Tactical & Practical is brought to you by Intelligems.io

Intelligems is our profit-optimization platform, and it's the reason why we're able to dig into the results of these tests at the cohort level, and roll our personalized experiences on our website. Go to intelligems.io today and tell 'em I sent you!