The Writers Room

By Nate LagosBusiness Education How To Marketing Careers

The Writers Room episodes

February 25 Influencer? I barely know her
On this episode:
- I started an influencer program with $8k that grew into a multi 7-figure channel
- A new form of ad iteration made me sell out of my hero SKU way too fast
- Ad fatigue is self inflicted?
- Headline tests continue to move the needle
- Marketers need to understand WHY performance is bad, then they can work on how to improve it
24 min
February 18 How to Market To Happy & Sad Customers
Most of the time I buy whiskey, I'm happy, celebrating, I'm buying to have a good night with friends or to mark a milestone.
But on rare occasions... I buy whiskey when I'm sad, angry, frustrated, stress, I buy it as a coping mechanism...
Now that's not good, and it's been a long time since I've done it so don't worry about me, lol... but it exposes a flaw in the way that most of the industry is talking about customer personas.
How can one buyer (Me) have two completely opposite mindsets (happy or angry), that lead me to the exact same purchase decision (11 shots of Jack Daniel's)?
And if that's possible, why aren't we trying to market to all those different motivators?
In this episode, I break down how I use Valence & Intensity zones in my performance copywriting process to reach new areas of our market that some of our top ads just can't resonate with.
Watch this episode, then ask Claude to analyze and indentify the valence & intensity zones of your top performing ads, and re-write new variations in the other zones.
You'll reach buyers who are in-market for your product, that don't resonate with the tone of your current ads at all.
16 min
February 13 $75k from one campaign? In this economy?
I've been at a brand where an average SMS campaign would do $8k in revenue. Then we sent one that did $40k in 30 minutes.
I've ran an email account that made $6k on a normal daily email campaign. Then we sent one that did $75k in 24 hours.
And no, those campaigns weren't sent on black friday, they weren't even sent in Q4.
In this episode, I show you how you can take a moment that your customers care about, or can relate to, bring them into your world to experience it with you, and have a day that makes your entire month.
I also award a tweet of the week award, share the results of a split test that DID NOT GO MY WAY, and attempt to answer the question, "How do you get away from discounting all the time?"
(the first few seconds of audio are a little sketchy then by 10 seconds it's good)
23 min
February 04 Doubling Ad Spend While Increasing aMER
In this episode I break down how we just:
- Doubled ad spend while increasing aMER
- How doing less allows you to do more
- Testing CTA button text
- Resending emails to non openers (the easiest, lowest hanging revenue in all of ecom)
- & what to do what your top selling product starts to plateau
24 min
January 28 Addition by Extraction: w/ Kyle Yeoman From Groove
President of GrooveLife.com joins the show to talk about building lean & efficient marketing teams.
26 min
January 21 Keys To Scaling Past $10mm/year
Learn how I've helped 7 figure brands break through the 8 fig/yr mark, here some anonymous questions from marketers early in their careers, and check out a recent DISCOUNT test I ran with suprising results, my Tweet of the Week, and a JUICY Tactical Tip for SuperBowl Sunday.
26 min
January 20 Starting a Brand From Zero
Dive into how I started a new brand, and how I think about creative strategy & split testing when nobody has ever heard of you.
20 min
December 09, 2025 Don't Build A Brand, Develop Personality
We need to throw out the word "brand"
I think our simple, performance-marketer brains completely crumble when we try to think about building a "brand."
It's abstract, it sounds antithetical to performance & growth, and it leads marketers into a lot of bad behavior
Instead, you should be trying to build PERSONALITY into your company.
A personality that is capable of showing up in the right context, to each persona you're trying to sell to.
Think about your own personality. You show up differently to saturday night dinner with friends than you to do sunday afternoon lunch with your in laws. You might dress different, you might drink differently, and you definitely talk different.
You dress differently to a concert friday night than you do to work on monday morning.
You're not being fake, you're being authentically you in every one of those situations, but you're showing up in the right context for different people, places, and times.
That's what our "brands" need to be able to do in 2026 and beyond.
Can we show up with the proper context, to specific personas in our target audience, at the right times, on the right channels, with the right influencers & partners?
That's how the next great brands are going to be built.
9 min
December 04, 2025 Give Rich Customers A Chance
Yes, the majority of Americans aren't rolling in cash right now... But, the top 10% of earners are still seeing your ads, visiting your website, and spending their money. Why aren't you giving them the opportunity to give you MORE?
10 min
November 27, 2025 Discounts Are Like Binge Drinking
Discounts are like binge drinking
- Lots of fun in the short term (big revenue boost)
- Leads to bad behavior (hacky marketing)
- Creates shallow, meaningless relationships (low LTV customers)
- Terrible Hangovers (awful performance after the sale)
- It's more acceptable to do around major holidays (if you're doing it august I assume your life & business are not going well)
...But a great offer is like sharing a pour of Kentucky's finest bourbon.
It starts with meaningful connection (strong messaging), and creates a long lasting relationship (profitable LTV).
Listen to this episode and hang around till minute 6 where I show the results of a split test where we reduced our discount from 30% to 20% and decreased our CAC, and increased CVR & RPS.
10 min