Thinking of ways to step up your landscaping or trades business? Creating winning content is the key!

 

Regardless of the industry your business belongs to, YouTube videos, website articles, and podcasts can help you gain more clients. Now that we are in the digital age, people go to the Internet to know more about a particular business.

 

So what does that mean?

 

As someone who runs a business, you must give your target market valuable content where they can learn more about you and the services you offer.

 

But how can you create content that informs, entertains, and persuades your target audience?

 

Learn the answers to that question as I chat with Odyssey Landscapes’ Taylor Lukic about content strategies. Make sure to tune in to this episode to learn how to get started with your video content and come up with photos and videos that help you get referrals and more clients.

 

Developing winning content is developing business success. Hit that play button now!

 

Discussion Points: 

0:00 Opportunity Assessment   

1:55 Welcome back!

4:46 An insight to Taylor’s business

5:52 The evolution of the content creation dynamic

9:02 How Taylor’s YouTube channel gained positive feedback

12:59 Getting referrals from other tradies

14:56 Ways to start video content

20:10 Creating content that addresses problems

30:30 Capturing photos or videos is part of the project’s process

33:55 Keeping your content interesting

40:31 Answering FAQs through content

45:17 Being creative as a trade business owner

47:36 Tips for tradies

52:23 Biggest objection Taylor got

 

About the Guest: 

 

Taylor Lukic is the owner of Odyssey Landscapes, a successful Landscape Construction Company on the Sunshine Coast QLD.  He started his business five years ago and has grown it from himself to 15 staff and has experienced the challenges of scaling a Construction business. He's a passionate Landscaper & business owner seeking to improve the landscape industry as a whole. He's recently started a Youtube Channel to talk about all things Landscaping.

 

Resources: 

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