I am well and truly into the third trimester and now it’s only a matter of weeks until baby girl arrives. This season has been truly incredible and today I wanted to share an update on how things are going both on the business front and behind the scenes on the personal side. 

Contrary to many stories you hear about the third trimester being challenging, my experience has been largely positive. Up until the last few days, I haven't faced significant slowdowns or energy loss but I have a general awareness that things are going to change a lot relatively soon. 

Supporting Purpose-Led Clients

One of the biggest business triumphs this trimester has been supporting our incredible clients. I truly work with the smartest, kindest, most go-getter women out there and supporting them has been deeply rewarding. So many of these women have hit major milestones like their first million in revenue and their biggest launches yet. I feel so grateful to be part of their journey, knowing that they are purpose-led in their work.

Kicking Revenue Goals

We've also hit our revenue goals for the year, even surpassing them! We aimed for half a million dollars but have now contracted closer to $700,000. This financial security means I can take maternity leave without worrying about reducing contracts or negotiating special deals with suppliers, which is something I have been adamant about. I’m really proud to know my business is robust enough to support our team and operations during my absence. 

Preparing for Maternity Leave

The biggest hurdle has been preparing the business for my absence. From setting up client support to strategising for 2025, the workload has been intense. I've had to juggle a lot of responsibilities, ensuring that everything runs smoothly while I'm away. 

With so much to think about, I realised that I was placing a lot of pressure on myself to achieve some pretty unrealistic goals, like setting up a brand new evergreen funnel. So, I’ve taken the pressure down, which is a beautiful reminder for this next season heading into motherhood. 

Baby Girl is in Breech Position

My baby is currently breech, despite my best efforts to get her to turn. Even though it’s not my preferred birth method, I have made the decision to have a planned cesarean section if she doesn’t turn around. I can honestly say that I've come to a place of surrender and acceptance about this and trust that she is choosing her birth path, which brings me a lot of comfort.

Overcoming the Urge to Control

A significant personal realisation has been acknowledging my tendency to control situations when I’m faced with uncertainty. As we get closer to my due date, I've found myself wanting to control whatever I can, which my husband lovingly pointed out recently. I’m learning to trust the process, both for the business and for my personal life.  



So, whether you are navigating pregnancy, preparing for extended leave, or planning your next big business move, I hope my experiences serve as inspiration and support in your journey. Here’s to celebrating triumphs, overcoming challenges, and trusting the journey.

LINKS

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/