In this episode of Mini Mentoring, Tiernae Salley and I talk about moving past your comfort zone and making the leap from part time to full time. How do you know when it’s the right time? Tiernae is a lifestyle family photographer based in Indianapolis. You can find her online here and here.

Show notes: thiscantbethathard.com/podcast/081

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

 Sabrina Gebhardt joins me on today’s podcast to talk about the difference between running your business and letting it run you. With a solid background in business before ever getting into photography, you’d think Sabrina would’ve hit the ground running on her own business… but just like most of the rest of us, it took a lot of floundering before she said to herself “Wait a minute, this shouldn’t be this difficult!” Listen in to hear what she started (and stopped) doing, along with the tips she has for the rest of us about how we can take control of our businesses (and our lives)!

 Show notes: thiscantbethathard.com/podcast

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

In this episode of Mini Mentoring, Megan Lacy and I talk about the struggle of getting re-established… after a new move, a new baby, or - if you’re Megan - a bit of both. How can we navigate forward when so much is in flux?

Show notes: thiscantbethathard.com/podcast/079

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

Video is an extremely effective but also extremely underutilized tool when it comes to educating our photography clients, whether it’s before they’ve hired us, when they’re getting ready for their session, or when it’s time to purchase products. Today we’re talking about that first part, and how we can use video to help get noticed by potential clients noticed, make our brands stand out from the competition, and book more of the right clients. I’m giving you a formula for what to say, how to record it, and where to post it once you’re done… all without requiring any special video or editing skills.

Show notes: thiscantbethathard.com/podcast/078

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

In this episode of Mini Mentoring, Nikki Shefchik and I talk about not just the HOW of marketing, but the WHY… What is the real goal of marketing a photography business, and how can fine tuning your thoughts on the subject help you more effectively focus your efforts? Nikki is a lifestyle photographer based in Appleton, Wisconsin. You can find her online here and here.

Show notes: thiscantbethathard.com/podcast/077

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

 Community is such an essential resource for any successful entrepreneur… no matter what we think, we actually CAN’T do it all alone!

 Today I’m sharing a conversation I had this weekend with the core of my photography community… my ride-or-die ladies, Kate Thompson & Posy Quarterman. We’re chatting intentions and goals for 2021, the talks each of us is giving at our upcoming conference, The Family Narrative, and our thoughts and feelings about the fact that the conference will - by necessity - happen online this time around.

• The Family Narrative
• 2021 Business Bootcamp Signup (Registration closed)

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

In this episode of Mini Mentoring, Melissa Dorman and I talk about tweaking the finer points of the SImple Sales System… specifically the pros and cons of adding more collections and the concept of sending a proofing gallery.

Show notes: thiscantbethathard.com/podcast/075

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

On January 7th, 2020, I officially launched the Simple Sales Blueprint for the very first time. I was brand new to online teaching, and having invested hundreds of hours and thousands of dollars to get to that point, there was a lot riding on what came next. In celebration of the one year anniversary of that big day in my career, I’m sharing a few of the lessons I’ve learned about new ventures and how to approach them, along with a few of the success stories that my students were kind enough to record for you.

Show notes: thiscantbethathard.com/podcast/074

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

In this episode of Mini Mentoring, Anouk Briere-Godbout and I talk about the mindset and strategies necessary to get some marketing traction when you’re brand new (never mind trying to do so in the midst of a pandemic).

Show notes: thiscantbethathard.com/podcast/073

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

One of the perennial issues on almost any photographer’s to-do list is branding… whether you’re updating your website, fine-tuning your messaging, up-leveling your social media, or overhauling your visual branding (logo, etc.), all roads lead to your BRAND. On today’s podcast, photographer and branding expert Erica Benson talks us through her process and gives you actionable tips to help your brand stand out in the crowd.

Show notes: thiscantbethathard.com/podcast/072

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!