Connecting with the right photography clients can feel overwhelming: what do they want? Where are they hiding? What’s the right price point or message or strategy? One of the most important things you can do as a business owner is put yourself in the shoes of your clients, and today’s conversation with Lachlan Shum - founder of the Focal Marketplace - is going to help you do just that. Lachlan’s entire business idea came from his experience, not as a photographer, but as a client. He built a business based on his own attempt to hire a photographer - one he found difficult and confusing - and is now full of golden insights on how to make sure you’re making it as easy as possible for the right clients to find you.

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

Automations: friend or foe? If you think automations are only for big businesses or have avoided using them because you believe they limit your ability to deliver a personalized service, today’s episode is for you. I talk about three common misconceptions about using automations in your business, and about how - when used properly - automations can benefit not only you as the business owner, but your clients as well.

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

Sometimes it’s easy to get caught up focusing on how many followers we have on social media. LaShawn Wiltz coaches us on a different way to view that metric, which can help us zero in on what’s important and might just also lead to new business opportunities!

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

In this episode of Mini Mentoring, Susannah Storch & I talk about transitioning from a longstanding career in weddings to focus entirely on family photography (after a year-ish off for Covid). How do you shift your messaging and get the word out that you’re still in business but doing something new?

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

We all have to raise our prices occasionally - sometimes a little, sometimes a lot. If that were as simple as adjusting a few numbers, perhaps price adjustments wouldn’t feel quite so daunting. But there’s more to it than just math… like, how do you come up with those new prices? How do you justify them to your clients? To yourself? How can you introduce those prices to existing clients in a way that communicates value and keeps them from running for the hills?

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

In this episode of Mini Mentoring, Marc DeCarli & I talk about creating targeted messaging on your website that will attract the right customers. We talk about what needs to go first, video strategy, and the nuances of taglines. What’s the best way to quickly capture the attention of your visitors, then educate them in a way that takes them from wanting to hire A photographer to wanting to hire YOU?

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

100 whole episodes!!! Whether it’s a celebration of all the inspiration, education, and action-taking for your business or just a cheers to no more zeros in front of the episode number, 100 episodes deserves a bit of celebration, right?!? ! I wanted to figure out a fun way to commemorate the milestone, but before I did, SURPRISE! I was given the gift of a day off. Join me today for a super-fun surprise party 100th episode!

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

In this episode of Mini Mentoring, Candra Schank & I talk about the nuanced differences between business models, and how to ensure that the model you choose aligns with your unique gifts.

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

Have you ever been told your prices were too high? When you were - because we ALL have been - did it ever make you want to yell “too high compared to WHAT?!?!” Well, here’s the answer: your prices are being compared to price anchors, and if you don’t pay attention to them, those anchors can sink your business. Today on the podcast, I’m teaching you what price anchors are, how they affect buying decisions, and how being aware of price anchors and how to unmoor them can help you dramatically increase your booking rates.

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!

In this episode of Mini Mentoring, Klayne Rolader & I talk about the self-doubt that creeps in when you’re not booking as many clients as you’d like to. Is it your work? Your prices? Your clients?

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!