Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of social commerce in the evolving e-commerce landscape.
• Strategies for leveraging creator marketing on platforms like TikTok Shop.
• The role of user-generated content (UGC) in driving consumer trust and engagement.
• Challenges and opportunities for brands generating demand outside traditional platforms like Amazon.
• The significance of thorough trend analysis and understanding audience demographics in creator outreach.
• Best practices for crafting effective outreach messages to creators.
• The iterative process of testing content styles and analyzing performance metrics on TikTok.
• The impact of commission strategies on creator collaborations and sales performance.
• The necessity of establishing social proof and initial sales data before engaging creators.
• Insights on navigating the creator landscape, including the value of collaborating with smaller creators.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.

Here are the 3 action items that Josh identified from this episode:

1. Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy.  
2. Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators.  
3. Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Amazon
• Levanta
• Impact.com
• Rakuten
• Aspire
• Creator IQ
• Amazon A+ Content
• My Magic Healer
• Euka.ai
• TikTok Shop
• Kalodata Insights
• LinkedIn
• Darin Saul
• Six Thinking Hats
• ChatGPT

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm...