This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link)

In need of a brand but don't yet have enough budget to hire a professional? On today's episode of Building your Brand podcast I am giving you my top tips for DIYing your own branding. Whether its because you're a creative and want to do your branding yourself or you need some branding to bride the gap between now and when you can afford to outsource your branding, this episode is for you.

I am also putting my course Design Your Own Branding ON SALE as I will be retiring the course after this round. Get it now while it's still available!

I hope you really enjoy this episode and find it useful.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeaways

• If you have a small budget but not enough for branding hire a photographer; it's the most valuable use of your money at this stage
• Your brand values will be similar or the same as your personal values
• It's important to keep asking yourself 'What do I want my customers to feel' all through the process of develioping your branding

Episode Highlights

• 2:32 Deciding on brand values
• 3:12 Defining a mission statement
• 4:22 Brand personality
• 6:20 How to create a moodboard that helps you
• 7:31 Bare minimum elements needed to create branding
• 9:38 File formats needed
• 10:02 Colour guidelines
• 12:07 Fonts for branding
• 13:50 How photography can help
• 14:56 Adding illustrations to your branding

Mentioned in the episode

• colour.adobe.com - accessability checker
• My blog post: recommeded brand photographers
• Hannah Bacon templates
• Flash Sale - Design your Own Branding