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In this episode of Coach 'Em Up, Tim Riley sits down with Eric Rakofsky, a high-profile trainer who works with celebrities and business executives. Eric shares his journey from boxing in Brooklyn to building a successful training business in Austin, focusing on relationship-building over high-volume client turnover.

Eric breaks down his unique retainer model, the realities of training high-profile clients, and the importance of emotional intelligence in coaching. He emphasizes that success in the fitness industry requires patience, genuine care for clients, and creating value beyond just technical expertise.

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