As business owners, it's easy to fall into the trap of over complicating things. Sometimes we think that our customers want to hear what we want to hear, however it's often far from the truth.

Websites are no different. Simplifying your website is often the first step in working towards improving your conversions. In this episode I dive a little deeper into how set about to making that journey better for you and your visitors.

See omnystudio.com/listener for privacy information.

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