Using Authority Content to stand out in a crowd.

As tradespeople, we're in some seriously competitive markets. Using Authority Content is a way that we can break through the noise.

Where traditional marketing is expensive and we're competing against companies that have huge budgets, it's not always viable to play on those terms.

The good news is, you may not have to.

In this episode of ToolBox Talks, I'm joined back on the show by Dave Jenyns, from Melbourne SEO Services, who is the author of newly launched book, Authority Content.

You may remember Dave from all the way back to episodes 003, 004 and 005 of Toolbox Talks, where he spoke about many of the amazing principles that he has outlined in his book.

Do yourself a favour and check out those episodes if you missed them. They're seriously good.

The concept behind 'Authority Content' is applicable to any industry, or vertical and Dave is a master of communication. I know you'll love this podcast and if you do, be sure to leave us some comments.

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