Using innovation is a fantastic way to stand out against your competition? Series: Innovate your business Cohost: Nils Vesk from Innovation Blueprint

We've covered quite a lot in relation to trying to stand out in your market on The Site Shed in previous episodes.

• In episode TSS059, we covered off on some guerrilla marketing tactics with Adrian from Trained To Sell.
• In episode TSS071, we spoke with Erin from Heating Help about how to niche yourself.
• In episode TSS076, Dave Jenyns taught us about creating Authority Content and
• In episode TSS085, Greg Hamlyn spoke to us directly about how to stand out against our competition.

In this series, I'm joined by Nils Vesk and we're talking about how to us innovation as your differentiator. Being innovative is a powerful tool when it comes to standing out. If you're trying to be the green apple in the red apple basket, you need to do things differently.

Nils has coached all types of business owners, ranging from huge global organisations, right through to humble plumbers about employing tactics that make you the green apple.

I know you'll love this series. Nils is a master communicator and a globally recognised author and expert on the topic of innovation, so take lots of notes and be sure to get a copy of your FREE 'Innovation Strategy Map' from the section below.

Episode 1 Using innovation to grow your business

In this podcast, Nils talks to us about the methodology behind using innovation to grow your business. The old saying, "If you're happy with what you have, then keep on doing what you've always done" is certainly applicable here.

A change in results, requires a change in thinking and actions. It's a paradigm we all have to address if we're serious about heading down a different path. Nils runs through some excellent strategies and ideas that can help you innovate in this podcast. It's often small changes in the

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