YouTube is the second biggest search engine in the world. It's time to take advantage of that.

Series: How to KILL it on YouTube Cohost: Stan Genadek from Dirt Monkey University

For as long as I can remember, I've been encouraging the tradies and contractors we work with to start leveraging YouTube as a way to promote their businesses.

Being that the majority of trade based businesses have in one way, or another a visual service, YouTube offers a brilliant opportunity to position yourselves as the expert through educational videos of sort.

Stanley was recommended to me by Tom Reber from Motor Hard, who you may recall from the awesome series we recorded on Goal Setting. Here are the links to those episodes, go check them out, they're sooooo good.

• Part one - Creating a game plan in your business
• Part two - Setting goals that count towards your game plan
• Part three - Keeping accountable to your goals

Stanley is a landscape gardener who has managed to create a huge YouTube following by basically documenting his business. You can check it out for yourself at this link.

 

It's a channel dedicated to all things landscaping, so if you're looking for motivation, or ideas on how to develop your own YouTube channel, you may as well mirror it off someone that's doing it.

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Episode 1. Getting Started With YouTube

In this podcast, Stan talks to us about how to go about starting a YouTube channel.

We talk about finding your niche, we talk about finding your audience and we also talk about establishing your branding. There's quite a lot of things that 'should' be considered when developing a channel, so I really dive into some of the nitty gritty things that are important, yet often get overlooked.

In the following podcast, Stan talks to us about how to create great video's on YouTube and I think you'll be pleasantly surprised when you learn that you do not in fact have to spend a lot of money to get yourself going. In fact, you probably already have everything that you need, so be sure to tune in for that episode.

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