"What we measure, we can improve". Let's learn how to improve our profit margin in this podcast.

Series: The Top 3 Mistakes Growing Trade Businesses Make Cohost: Danny Kerr from BT Academy

Let's assume that we're all in business to make a profit. So why do so few of us have such a poor focus on our gross profit margin? In today's podcast, Danny runs us through the framework that he uses and teaches at BT Academy, with the hope that we start giving it the attention it deserves.

This is part two of the three-part series. Here is the link to episode one - Attracting the right talent.

Based out of British Colombia, Canada, BT Academy exists to teach businesses how to create a sustainable business structure, using the principles of a franchise model.

Franchises depend heavily on systems and processes, which serves as the fundamental lynch-pin in a franchises ability to operate out of multiple locations while delivering a consistent product/service.

My co-host in this series, Danny Kerr, has a background in franchising. A few years ago, he decided it would be a good idea to educate trade business owners how they can create similar frameworks in their own businesses.

As a result, BT Academy was born and they now help hundreds of organisations, right across Canada and the United States take their businesses to a level that is systemised, profitable and independent of any one person (in most cases the business owner).

In this series, we'll be talking about what Danny considers the Top 3 mistakes that trade business owners make, from his experience with dealing with hundreds of organisations. Those areas are:

1. Attracting the right talent
2. Lack of focus on Gross Profit Margin
3. The wrong prioritisation of time 

If you're interested in attracting talent, you'll likely enjoy these past podcasts also:

• How to find the leaders in your organisation - Peter Cox

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