SEO. How to decipher the good, from the bad

The world of SEO (Search Engine Optimisation) seems to have become a red-hot place for scammers to pull the wool over the eyes of those that don't know any better.

This podcast came from a post on The Site Shed's private Facebook community in relation to how legitimate SEO actually is.

Read the post here

As someone that runs a digital agency (Tradie Web Guys), we deal with SEO on a regular basis. Not in a negative light I might add. Our experience with SEO is fantastic, but sadly the companies we speak with on a daily basis are not always as 'enthusiastic'.

It's funny that even though I run a digital agency, if I go a day without getting an email from some company in India trying to sell me SEO or a website, it's a bloody good day.

I know you're all getting the same emails. The group told me. 

Anyway, the point is, what's legitimate and what's BS? What's expensive and what's not? What are good results and what are bad? And so on and so forth.

In this podcast, I talk about where SEO was and where it is now. I talk about the problems that exist and the fundamental elements of SEO. I also discuss 'content creation' and how to go about making a start.

If you like the topic of SEO and Content, you'll probably love these too. Go check them out.

• The role of your website in SEO
• The role of your content in SEO
• Syndicating your content
• Authority Content
• Revealing SEO Myths
• How to make your business stand out with copywriting

If you'd like any help with any of this stuff, I've set up a page just for The Site Shed listeners. Click here to visit.

See omnystudio.com/listener for privacy information.

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