Russell Whitney is an entrepreneur, philanthropist and a recognized worldwide leader in the business, real estate investment, and financial training fields.

Russell prospered in both business and real estate and eventually used his knowledge and experience to help others do the same. Over the past 15 years, he has traveled the world speaking to audiences as large as 10,000, at one time to a fully packed arena.

He has spoken alongside luminaries like Donald Trump, Robert Kiyosaki, Anthony Robbins, and George Foreman, always spreading his message of how to take immediate action to achieve financial goals and dreams by following his easy-to-follow, step-by-step process.

Favorite Success Quote

“Rock bottom is the foundation that you can build upon”

“If you truly want something you will find a way, if you don’t you will find an excuse.”

Key Points

1. Fear of the Unknown Disappears when you Commit to Massive Self Education

The one thing that holds most people back from achieving the life that they want is not laziness, procrastination, or ignorance.

It’s fear of the unknown.

When you don’t know what will happen next, it’s easy to become complacent and get trapped in mediocrity.

You think to yourself “Things aren’t that bad right now. If I quit my job, leave this relationship, or move to a new city, everything could go horribly wrong!”

And these thought patterns keep you stuck in your current situation and prevent you from ever achieving your dreams.

So what’s the solution?

Massive self-education through books, courses, and mentors.

Other people have been where you are right now, taken massive action, and experienced the joy and pain inherent in the goals you are pursuing.

Instead of trying to do it all on your own, learn from others.

By educating yourself on your goal you will know what obstacles to expect, how to overcome the challenges you will experience, and how to capitalize on opportunities that come your way.

When you educate yourself, fear disappears.

2. Sales is the Key to All Financial Success

If you want to succeed at business and in life, then you must become a master of sales.

There’s no way around it.

Regardless of what you do to make money or what your goals are in life, sales is the key to unlocking everything that you want.

Want to make millions of dollars with real estate? Then you must learn to sell the leads, prospects, and clients on why they should work with and buy from you.

Want to have a beautiful spouse and an amazing family? Then you must go out and sell yourself to your ideal partner and convince them that they should be with you and not the millions of other men out there.

Want to lose weight, gain muscle, and get in the best shape of your life? Then you must go out there and sell yourself on why it’s a ‘must’ for you to go to the gym and eat clean every day.

Sales is the key to everything.

The sooner you can master it the sooner you can have the life that you want.

3. Use Fear of Failure as your Greatest Motivation

After the 2008 market collapse, Russel lost everything.

He went bankrupt, became homeless, severed ties with his family and friends, and developed a massive drug problem.

One night as he was contemplating suicide, he suffered from a drug-induced schizophrenic episode and flushed every narcotic that he had down a toilet.

He committed to himself that he was going to get sober and rebuild his life and in a little under 3 years, he went from living on the streets to reaching multi-millionaire status.

He told me that the reason he is so “Disciplined” with his finances and lifestyle today is not willpower or a commitment to his future, but rather a crippling fear of going back to rock bottom.

In our modern society, we often treat fear as a negative thing.

In some cases (as with fear of the unknown) fear can cripple us and prevent us from taking action.

But in other cases, fear can be our most powerful ally in driving ourselves towards the life that we want.

Learn to harness your fear and you’ll be amazed at the results that you can achieve.

4. The Key to Success is Humility and Drive 

In our interview, Russel shared a story about one of his students who was a young 20-something who went from a college dropout to multi-millionaire with online business in only a matter of months.

When I asked him what separated his student from the other people he’d mentored Russel’s answer was simple.

“He’s willing to listen to people who are smarter than he is and he has a tremendous hustle and drive.”

Humility and drive.

If you want to achieve your biggest goals, it will not be easy.

But it is simple. If you are willing to learn from people who are smarter than you, be humble about your abilities, and obsessed with your craft, you will succeed.

Period.

It may take months, years, or even decades, but if you are willing to be humble and put forth a tremendous effort, nothing can stand in the way of achieving success.

5. As Soon as You Make Money Throw it Away (Invest)

I’m about to give you the secret to financial abundance and freedom for the rest of your life.

Are you ready? Here it is…

Stay broke and invest every extra dollar you make. 

It’s that simple.

If you are willing to set a reasonable budget for yourself so that you can enjoy your lifestyle and you are willing to increase your income and invest every single dollar into income producing assets, you will become a millionaire over the course of your life.

It doesn’t matter how much money you make or how many bills you have. If you can set a budget, increase your income to exceed your budget, and invest the surplus, you will get rich.