#299 Is your website working for you — or just sitting there collecting digital dust? In this episode hosted by Kirsten Tyrrel, Hope Trory breaks down how to turn your website from a static digital business card into a 24/7 lead-generating machine. She shares actionable strategies for creating clear messaging, understanding your audience’s needs, and building a smooth customer journey that converts visitors into clients. Hope also explains how to gather market research, craft targeted offers, and optimize your site for both SEO and user experience. Plus, she reveals why quizzes are one of the highest-converting lead magnets and how to strategically place calls to action across your site. If you’ve been struggling to make your website work harder for you, this episode is packed with practical advice you can implement right away!

+ How to turn your website into a lead-generating machine

+ Importance of clear messaging and audience targeting

+ Strategic content placement for higher conversions

+ Why market research matters for website copy

+ Creating effective lead magnets that convert

+ The power of quizzes as high-converting tools

+ How to structure your homepage for engagement

+ When and how to update your website content

+ Using analytics to refine your customer journey

+ Building a content calendar to stay consistent

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