Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business

James Mawson, owner of Tribe Mvmnt in Wangaratta, Victoria, Australia, began in 2010 by training one person in his backyard, his only piece of equipment a large rock. But he got results, and one client turned into five—which soon turned into more than 50. Six months after opening a brick-and-mortar gym, he had nearly 100 clients.

But growth eventually stagnated, and James knew he needed to make a change. So he joined Two-Brain Business. Though he was skeptical at first, the investment paid off. After implementing the practices he learned in the Incubator and taking the time to curate high-quality digital ads, James recently raked in $21,000 in front-end sales after spending $1,100 on ads.

In this episode of Two-Brain Radio, you'll learn all about what it was like to grow a gym from a backyard side hustle to a thriving business and how patience pays off when it comes to the Two-Brain Marketing plan.

Links:

https://www.tribemvmnt.com.au/?fbclid=IwAR0M7sUU6cVZ6cMLkWjS5zAcrVMAf_nlE40iJ-wi7B3kYKnzhodxfjl_RaA
https://foreverfierce.com/

Contact:

Instagram: @tribemvmnt

Timeline:

3:05 – A brief history of Tribe Mvmnt.

6:38 – Starting a personal-training business in the backyard.

8:49 – Growing the backyard gym: Kettlebells, tractor tires and kegs from the local pub.

10:31 – Moving into an actual gym.

11:10 – Words of wisdom: Don’t borrow money for equipment.

14:34 – 6:30 p.m.: Train a client. 8:30 p.m.: Have a baby. 

17:00 – Why you should always hire from within. 

19:09 – Pre-Two-Brain: No job descriptions and no contracts.

23:09 – When the growth stops: “It’s time to make a change.”

24:42 – Skeptical at first: “Flat-out resistance” to Two-Brain Incubator lessons.

27:57 – Putting in the work … 

31:17 – … and watching it pay off.

34:15 – During No-Sweat Intros: “Shut up and listen,” and sell clients what they want.

36:48 – Dealing with objections to price.

39:49 – The importance of putting the right person in the sales seat.

43:19 – The results of the ad campaign: 70 leads, 31 No-Sweats and $21,000 in front-end revenue ($14,000 profit).

46:31 – Don’t be afraid when the leads dry up.

48:35 – And don’t be afraid to invest.