Two Brain Radio: How Jill Glasenapp Turned $650 Into $8,400 Through Advertising

Jill Glasenapp joined the Cobra Command CrossFit team as a coach at the gym's two-year mark and bought in as a partner six months later.

Though she'd already put systems in place before joining the Two-Brain family, she knew she needed help growing the business. The lessons she learned in the Incubator, she said, helped her learn how to step out of low-value roles and start working on the business instead.

Now in its fourth year, Cobra Command has a well-refined sales and lead-nurture system in place and has grown its membership from around 150 to 200-plus members.

Links:

https://cobracommandcrossfit.com
https://fortimedesign.com

Contact:

[email protected]

Timeline:

4:25 – Gym names and comic-book nerds.

5:10 – The journey from coach to co-owner.

6:36 – Negotiating a buy-in.

7:32 – Why mentorship?

8:21 – Discovering the Kingmaker Equation.

9:20 – Learning how to target the right audience.

10:43 – Standing apart as a famiy-centric gym.

11:56 – The lead-nurture process.

13:39 – Training your staff for sales: role playing is key.

16:15 – How to turn a facility tour into a sales strategy.

18:26 – Pitching the best fit for the client.

20:02 – From two or three No Sweats a week to 20.

21:16 – Maximizing location. 

23:16 – The key to success? Stocking the team with the right people.