Two-Brain Radio: Partnerships With Ashkan Amirsoleymani

In this episode of Two-Brain Radio, we hear from your host Mateo's business partner Ashkan Amirsoleymani. The pair co-own CrossFit Rittenhouse in Philadelphia, Pennsylvania.

They'll take you down memory lane as they share how they got their start in a free park workout, eventually using that same concept to bring new members into the gym when they took over.

Then, Ashkan discusses what it takes to present a unique offering in a competitive market—there's another CrossFit gym a mere eight feet from Rittenhouse's doors—and how to fire members and employees who don't jive with your business' vision and values. He also shares how he starts the relationship-building process in the No-Sweat Intro and why you should avoid the quick hire in favor of the right one.

Links:

https://crossfitrittenhouse.com/
https://www.meetup.com
https://www.levelmethod.com

Contact:

[email protected]

Timeline:

5:02 – Meeting future business partners in a free park workout.

7:52 – Meet-Up: Free targeted advertising.

11:53 – How to build a great community and a unique offering in a competitive market.

12:49 – A coach’s perspective on building community: Building relationships.

14:26 – An owner’s perspective on building community: Establishing vision and values.

17:22 – What to do when a member isn’t a good fit.

22:26 – A membership fee isn’t worth cancer in the locker room.

24:01 – What to do when a staff member stops being a good fit.

28:42 – The sales process at CrossFit Rittenhouse.

30:23 – The No-Sweat Intro: Prioritize relationship-building over the hard sell.

36:15 – The key to success: Take the time to build the right team.