Two-Brain Radio: Success in a Saturated Market With Amy Milyard

Amy Milyard is the owner of Stoic CrossFit in Fruita, Colorado. Though five CrossFit gyms share the small market there, a combination of trust and communication has allowed all to co-exist in harmony.

Stoic CrossFit isn't the first CrossFit gym Amy has owned. From 2010 to 2013, she and her husband owned what she called a hobby CrossFit gym in Fruita before selling and moving away. This time, gym ownership is a business, not a hobby, and Amy had to learn to run it accordingly.

In this episode of Two-Brain Radio, Amy shares how she learned to handle the business side of gym ownership, including developing roles and tasks, improving communication with her staff and learning how to market and sell, recently turning a $64 ad campaign into $3,000 in front-end sales.

Links:

https://stoiccrossfit.com
https://drivennutrition.net

Contact:

[email protected]
Instagram: @stoic_crossfit

Timeline:

3:28 – Owning a hobby gym before the days of Stoic CrossFit.

6:30 – Maintaining relationships with competing CrossFit gyms. 

9:57 – Returning to Fruita and taking over Stoic CrossFit (formerly CrossFit Single Track).

10:54 – The “aha” moment: having to cancel classes because of a delayed flight.

12:43 – Growing with Two-Brain: SOPs and learning to communicate with staff.

16:54 – On selling fitness, not CrossFit.

20:20 – Going from word of mouth to real marketing campaigns.

24:38 – Learning from mistakes: putting the wrong staff member in the sales seat. 

26:44 – The key to the intro process: Listening.

30:19 – Adapting the sales process to your strengths. 

32:38 – Failure as a learning opportunity.