From the early days of Instagram memes to building a national beverage brand, Ben Soffer has seen it all. In this episode, he joins Abe to talk about turning “Boy With No Job” into a launchpad for Spritz Society, the secrets to scaling without VCs, and how being married to Claudia Oshry sharpened his edge and grounded his life. They get into the social media shift, why TikTok is both genius and dangerous, and what it really means to balance love, business, and a brand that actually sells.

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DRINK SPRITZ SOCIETY

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