In this episode of Slay the Gatekeeper, host Courtney Johnson sits down with Dr. Talaya Waller, a pioneering personal branding consultant and founder of Valuables®, the first AI platform designed to measure executive brand equity as a financial variable. Backed by Techstars, JP Morgan, and Oracle NetSuite, Valuables helps investors evaluate how public-facing leaders impact valuation, trust, and risk before capital is deployed.

Dr. Waller shares her journey from entering the world of personal branding in 2009 to her bold vision of transforming Valuables into a billion-dollar company. Along the way, she opens up about what it means to build a human-centric brand in an era increasingly shaped by artificial intelligence. Drawing from her experience advising global institutions like the United Nations, Amazon, Google, Merck, and the U.S. Air Force, she breaks down how executive and corporate brand strategies can drive tangible business outcomes.

Together, Courtney and Dr. Waller explore personal branding as a powerful, often underestimated tool for shaping professional legacy, leadership, and enterprise value. The conversation dives into how leaders can manage their personal brand with the precision of a professional athlete—balancing authenticity, consistency, and storytelling to build lasting influence.

Dr. Waller’s insights—rooted in both cutting-edge AI innovation and timeless marketing principles—offer listeners a roadmap for strategically leveraging their unique story. Her work, including her book Personal Brand Management: Marketing Human Value (held in over 300 university libraries worldwide), emphasizes radical clarity, brand equity as a measurable asset, and the importance of aligning one’s personal narrative with business goals.

A special focus on long-term brand resilience and executive presence rounds out the episode, offering listeners a compelling invitation to own their value, lead with intention, and position themselves for sustainable impact.

CJ Socials:

• Insta: @courtlynnjohnson

• Linkedin: https://www.linkedin.com/in/courtneylynnjohnson/

• Podcast: https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj

• Tiktok: @courtney..johnson

• Newsletter: https://artisanal-originator-6888.kit.com/0e038bf26a

CJ Offerings:

• Maven: https://maven.com/courtneyjohnson/personalbrand

• VIP Intensive Workshop: https://www.thecourtneyjohnson.com/vip

Gumroad: https://courtneyjohnson.gumroad.com/