In this episode of Slay the Gatekeeper, host Courtney Johnson is joined by Chris—aka The Conversion Alchemist—a SaaS message-market fit specialist and conversion copywriter with a unique background in engineering and UX. After 10 years in industrial automation, Chris pivoted into digital marketing, serving as UX lead at Conversion Crimes and working with brands as a CRO expert since 2016.

They dive into why starting a newsletter now (not later) is one of the most powerful things you can do for your brand—and exactly how to get people to actually sign up. Chris shares his favorite “cheat codes” for writing high-converting copy, including the importance of deep market research, decoding how your ideal client makes decisions, and clarifying your positioning and messaging strategy.

Courtney and Chris also unpack how to use AI without sounding robotic—exploring practical ways to integrate tools like Google Gemini, Claude, Typing Mind, and Team GPT to supercharge your writing process without losing your voice.

They also talk about making your first offer irresistible, and how Chris uses personalized Loom video audits to build trust and drive conversions right out of the gate.

This episode is full of grounded, actionable insight for creatives, founders, and marketers ready to sharpen their message, grow their list, and turn their content into conversions.

Connect with Chris: 🔗 Twitter (X) 📸 Instagram 🎥 YouTube 💼 LinkedIn

Courtney Johnson Socials:

Insta: @courtlynnjohnson

Linkedin: https://www.linkedin.com/in/courtneylynnjohnson/

Podcast: https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj

Tiktok: @courtney..johnson

Patreon: https://www.patreon.com/courtneylynnjohnson

Newsletter: https://artisanal-originator-6888.kit.com/0e038bf26a

Work with Courtney:

Sunrise Content Club: https://stan.store/courtlynnjohnson/p/join-the-sunrise-content-club

Level Up on Linkedin: https://maven.com/courtneyjohnson/personalbrand

Short Form Video Accelerator: https://stan.store/courtlynnjohnson/p/get-started-with-this-amazing-course-2o7ml9sc