In this episode of 'Slay the Gatekeeper', host Courtney is joined by Lauren Petrowski, a news media expert, to discuss strategies for utilizing local news to amplify business, social media presence, and content creation. They explore who can benefit from local news, the steps to get started, pitching techniques, the importance of being available, and creating compelling content for TV. They also delve into the best practices for preparing for an on-air appearance, emphasizing expertise and visual storytelling. This episode is a must-listen for any small business owner or content creator looking to expand their reach and credibility by leveraging the power of local media.