Most coaches understand that building their personal brand is important. However, a lot of coaches don't really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what personal branding actually is and how to go about doing it the right way as well as the mistakes you need to make sure you avoid if you want a thriving personal brand.

Check out Yolanda's stuff here: https://www.yolandamsmith.com/

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode206

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