July 11, 2025

User-Generated Content: Facilitating Meaningful Conversations About Your Products in the New Age of Marketing With Scott Warner (MU Classic)

37 minutes

#494 Could an endorsement from your customers possibly be your most valuable marketing asset? Scott Warner thinks so! In this episode hosted by Kirsten Tyrrel, Scott speaks to the power of user-generated content (UGC) in modern marketing. Founder of Gigg Media, he shares his extensive knowledge of building community-driven marketing strategies and emphasizes how every business, from musicians to influencers and brands, can leverage their fans or customers as the driving force behind more sales. He explains why UGC is a must for prompting engagement, growing your brand organically, and controlling your narrative on social media and beyond. Tune in to this marketing masterclass filled with actionable tips on creating powerful calls to action, the importance of collaborating with influencers, and how to be intentional with your marketing efforts. If you're ready to embrace the new age of marketing, this episode is packed with insights you won’t want to miss!

(Original Air Date - 10/7/24)

What we discuss with Scott:

+ The power of user-generated content (UGC)

+ Leveraging your audience as marketers

+ The importance of calls to action

+ Consistency and collaboration as social strategy

+ Commission vs flat-rate influencer marketing

+ Why authentic content trumps polished ads

+ Automating UGC aggregation

+ Thinking outside traditional marketing

+ Building a community to control your narrative

+ Competing with big brands through quality and engagement

Thank you, Scott!

Check out Gigg Media at ⁠Gigg.com⁠.

Follow Scott on ⁠LinkedIn⁠ and all major social platforms at ScottWarner18.

Watch the ⁠video podcast⁠ of this episode!

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