It's an episode in the wild today as I record on the go with my roving microphones from OFFF Barcelona with freelance illustrator Carina Lindmeier.

I was really excited to chat to Carina all about how people can use illustration in their branding, which I think is often really overlooked way to add creativity and consistency to your brand.

We chat about the versatility and emotional depth illustrations add to branding, particularly how it conveys brand personality, connects across languages, and engage audiences,

Don't worry if that all sounds overwhelming because we also explain the practicalities, like working with illustrators, the impact of using icons or mascots, and unique ways to use illustrations beyond websites to surprise and delight your audience!

Episode highlights:

01:45 The Emotional Connection of Illustration 03:18 Illustration: A Tool for Brand Personality and Accessibility 06:37 Diving Into the Creative Process and Tools 10:43 Finding and Working with the Right Illustrator

Thanks to Marketing Magic for sponsoring this episode.

Don't forget to check out Carina online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!