“When you can use this verbal judo to adapt your language and communication style based on whether somebody is in a marketing state or a sales state, it will incredibly level up your ability to get buy-in and commitment and sell more clients and keep them in your program longer.”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage talks about the importance of communication agility in the fitness business, mainly in differentiating between marketing and sales language. It dwells on the need for the usage of clear, compelling, and convincing marketing language, and its positive impacts. Devin also gives tips to establish authority in marketing by avoiding wishy-washy language, speaking confidently, and using alliteration.

Get ready to engage in today’s episode!

Timestamps:

(00:32) - Understanding Marketing Language

(03:56) - Tips for Effective Marketing Messaging

(06:42) - Transitioning to Sales Language

(06:47) - The Art of Sales Messaging

(12:33) - Conclusion: The Power of Verbal Judo

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