Fitness Business University Podcast

Vince and His Friends Interpret an Industry Report with “Questionable Data” About Gym Business Metrics


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Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://www.gymbizaccelerator.com


Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince joins Mark Fisher, Rachel Cosgrove, and Julian Barnes from Boutique Fitness Solutions for a roundtable discussion on the Path to Profitable Strength Studios.

This deep-dive webinar, hosted in partnership with Perform Better, breaks down new industry data from over 1,000 profitable gyms and reveals what’s really driving growth in 2025 — from lead generation and referrals to conversions, retention, and churn.

Vince shares hard-hitting insights about lead follow-up, sales conversations, and the importance of mastering the “speed to lead” mindset — while Mark and Rachel unpack what the best gyms in the country are doing to consistently stay profitable, grow memberships, and retain clients year after year.


5 Key Points

  1. Profitable Gyms Generate 50+ Leads a Month
    The data doesn’t lie — studios that grow quickly generate consistent lead flow and have a follow-up system to match.
  2. Referrals Are Still the #1 Source of Quality Leads
    Simple, systemized referral programs outperform paid ads when executed correctly — and they keep your best clients engaged.
  3. Intro Offers Need Variety
    The most successful gyms rotate offers every few months. What works once won’t work forever. The key is keeping your sales process consistent, not your promotion.
  4. Conversion Comes Down to Conversations
    Scripts and automations help, but nothing beats a genuine, curious phone call that makes prospects feel understood.
  5. Retention Under 5% Churn Is the Mark of a Healthy Gym
    The best gyms aren’t just great at sales — they’re great at keeping clients for years through connection, accountability, and community.


Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://www.gymbizaccelerator.com

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!


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Fitness Business University PodcastBy Vince Gabriele

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