Michelle Gonzalez is an LA-based travel creator that prioritizes both the journey and the destination by sharing aspirational flights, properties, and experiences on her TikTok and Instagram. Not only is Michelle a TikTok expert and travel hacking genius, but she's also educating travel brands on the benefits of having a presence on TikTok.

In this episode, Michelle and I talk about the good, the bad, and the ugly of TikTok, how it's been a game-changer for Michelle's travel business, and why TikTok is currently THE place to grow an audience quickly and organically. We talk about everything from creating a viral video to recognizing the risks when working with brands and everything in between.

We also have a super honest and open conversation about riding the highs and lows of video views, how to follow the trends and captivate your audience with your content, and why every TikTok video is like a lottery ticket. Michelle even shares a behind the scenes look at how to operate a business as an influencer and why it's not always glamorous!

[4:59] Lessons learned from being a TikTok influencer

[13:37] Growth tips for building followers and going viral on TikTok

[17:24] Why consistency is the name of the game

[21:55] How to look at trends and apply them to your content

[25:15] Why travel brands need to get on TikTok

[30:44] Charging for a TikTok video and recognizing your worth

[39:22] How Michelle became a travel hacking pro

[44:01] Credit card + airline alliance recommendations for beginner travel hackers

To enter to win Christina's signature courses (The Influencer Bootcamp and The Blogger Bootcamp):

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• Check out Christina's IG Stories on Wednesday, Nov 25th where she'll announce the winners

To connect with Michelle:

Instagram: https://www.instagram.com/laxtoluxury/

TikTok: https://www.tiktok.com/@laxtoluxury

To connect with Christina:

Christina's Instagram: https://www.instagram.com/christinagalbato/

Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/

Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast

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